Month: July 2023

Weekly Shorts: 5 brands who had standout 4th of July campaigns

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Five leading brands, including American Eagle, Škoda, Bomb Pop, Budweiser, and Old Navy, ran outstanding influencer marketing campaigns on the 4th of July, creating spectacular awareness and engagement.

How AI will reimagine the art and the artist

Alibaba makes its debut in the top 10 at seven place, and Adobe reenters the rankings at eight, marking its first appearance since Q2 2022. The Technology sector remains the most impersonated industry, followed by Social Networks and Banking, highlighting the persistent vulnerabilities faced by major online service providers.

Ethical considerations must be at the forefront of AI implementation in the content industry. Designers and content creators should actively address algorithmic bias, curate training data, and ensure diverse perspectives are represented.

Elon Musk launches AI startup xAI

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.

Meta India’s Snehi Jha is now head of Mindshare Fulcrum – South Asia

Most recently, Snehi Jha was a part of the Meta India leadership team. During her tenure, which began in 2013, Snehi played a pivotal role in developing and executing the sales strategy for the Indian market. She led efforts in ad product monetization growth, product development, and client solutions.

In her new role, Snehi Jha will report directly to the CEO of Mindshare South Asia, Amin Lakhani, based out of the Mumbai office.

Google Bard now available in over 40 languages, including nine Indian languages

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Google launches new features in Bard to help users better customise their experience, boost their creativity and get more done, including the ability to add images in Prompts, listen to Bard’s responses out loud, and easily adjust Bard’s response to be longer, shorter.

Tata Motors Shubhranshu Singh and GV Ramanan on how to forge the CMO-CFO alliance

Shubhranshu Singh, vice president, marketing - domestic & IB, CVBU and GV Ramanan, vice president - finance & group controller at Tata Motors in conversation with Storyboard18's Delshad Irani

Shubhranshu Singh, vice president, marketing – domestic & IB, CVBU and GV Ramanan, vice president – finance & group controller at Tata Motors talk about forging CMO-CFO relationships and how a good relationship between the two can largely impact a business.

Pearson appoints Siddharth Parnerkar as international sales director for Workforce Skills in India  

Prior to joining Pearson, Parnerkar had a long stint of 16 years at Vodafone, during which, he held key leadership roles to drive the growth of their B2B and Strategic Alliances business, managing JVCo and M&A opportunities, and launch of new businesses in the Mobile Commerce space.

Siddharth Parnerkar’s experience and expertise will be instrumental in driving Pearson’s endeavour to address the upskilling requirements of the workforce and help organisations understand, maintain and enhance their most important asset, their people.

Snapchat leads the way in digital advertising in India in Jan-March 2023: TAM

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

The TAM report shows how digital advertising in India is growing rapidly, with mobile display and programmatic being the most popular methods.

Baseline Ventures signs badminton duo Gayathri Gopichand and Tressa Jolly; secures sponsorship from Muthoot FinCorp 

The remarkable duo, Treesa Jolly (left) & Gayathri Gopichand (right) have showcased their extraordinary skills by clinching one BWF title and winning medals at the Commonwealth Games, are climbing up the ladder in the world of badminton.

This multi-year collaboration will have the duo sport the Muthoot FinCorp logo prominently on the front chest of their playing jerseys during all BWF International events.