Category: Television

General entertainment channels’ ad volume dip 6% in H1 2024

During January-June 2024, a total of more than 3,300 brands were present on TV and 5 out of the top 10 brands were from Reckitt and 4 were from HUL, according to TAM data.

During H1 of both 2023 and 2024, Hindi GEC has been the leading genre for advertising with a 24% share of ad volumes, reveals TAM report.

Indian broadcasters’ Himalayan challenge in Nepal

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters. (Image: pritush-munankarmi via Unsplash)

Indian broadcasters discontinued their feed as they were not being paid for their services by the channel distributors in Nepal for almost two years.

NP Singh’s emotional farewell at SPNI, a grateful goodbye to his team

During his farewell speech, emotionally charged Singh bowed down to thank his colleagues at SPNI and said, “My 25-year journey has been incredible."

Singh first joined Sony in 1999 as CFO and later became the COO before becoming MD and CEO in 2014. Gaurav Banerjee, the next leader of SPNI was not present during the farewell ceremony. He is set to join office on Monday.

Excl: Photos from NP Singh’s last day in SPNI office

During his farewell speech, emotionally charged Singh bowed down to thank his colleagues at SPNI and said, “My 25-year journey has been incredible."

August 23, 2024, marks the end of NP Singh’s 25-year-long stint at Sony Network Pictures India.

Sony channels back on Tata Play’s DTH after 20 days of blackout

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

Having resolved their difference, Sony Pictures Networks India’s channels have returned to Tata Play’s packages. On August 1, Tata Play started removing SPNI channels citing low viewership.

Broadcasters’ resistance casts shadow on ISEC’s prospects for this year

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.

Pay DTH subscribers plummet by over 3 million in just one year

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The net active subscriber base of Pay DTH decreased to 61.97 million as of March 31, 2024, compared to 65.25 million subscribers on March 31, 2023, according to TRAI.

Dish TV’s subscription revenue drops, net loss widens

Dish TV India has also been focusing on reviving its DTH base amongst the lower-most category of subscribers.

Net DTH additions for the quarter remained in the negative zone, Dish TV said, citing increasing viewership of cricket on free streaming platforms as a reason.