As one of its stated goals is to establish India as a ‘Global Content Hub’, TRAI has proposed various initiatives for positioning India as a ‘Content Hub’.
Category: Television
National Broadcasting Policy 2024: TRAI recommends infra status for the sector
In its recommendations for the NBP 2024, TRAI has sought infrastructure status for the broadcasting status. The authority also added that MIB should digitize the process of granting permissions, approvals and clearances under a single window system.
TRAI: DD Free Dish platform needs to be upgraded to addressable systems
The authority notes concerns with the non-addressable ‘DD Free Dish’ platform as there is no effective mechanism to authenticate data on subscribers accessing DD Free Dish services. TRAI also urges for the development of OTT platforms by Prasar Bharati, in its recommendations on the National Broadcasting Policy 2024.
NBP 2024: TRAI bats for multiple ratings agencies for TV, disclosure of viewership data by OTT
TRAI has made several recommendations for establishing transparent and credible Audience Measurement and rating system for television, radio and OTT broadcasting service, in the National Broadcasting Policy 2024.
National Broadcasting Policy 2024: TRAI pushes for indigenization of broadcasting technologies and equipment
TRAI has made several recommendations to promote manufacturing, adoption and deployment of indigenously manufactured broadcasting technologies and equipment, in its paper, ‘Inputs for formulation of National Broadcasting Policy – 2024’.
Media doyen Ramoji Rao dies at 87; Know early life, career, awards, other details
Ramoji Rao was self-made man and his story is inspirational to many.
Media titan Ramoji Rao dies; Filmmaker SS Rajamouli demands Bharat Ratna for Rao
Ramoji Rao died at the age of 87. He was the founder of Ramoji Group and Ramoji Film City. Ramoji Group also owns Telugu newspaper, Eenadu and ETV Network and its bouquet of channels.
NDA-INDIA bloc drama fuels news viewership; ad budgets reallocated from T20 World Cup to news channels
The unexpected election result has created a demand for immediate updates, analyses, and expert opinions – leading to news channels’ viewership surge. Brands have reallocated their advertising budgets from the World Cup to news channels.
SPNI elevates Jaideep Janakiram to lead International Business and Operations
Janakiram, formerly the Head of International Business (America), has been promoted to Head of International Business and Operations, succeeding Neeraj Arora.
Elections 2024: Advertisers excited to reach people in a high engagement context on news channels
The news media has a major role in communicating the results, says top advertiser.