During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.
Category: Television
EXCLUSIVE: B4U to face music for airing illegal betting and gambling platform’s ads
B4U Music, one of the leading music channel was airing advertisements of an illegal offshore betting and gambling firm, Melbet.
Zee-Sony merger end: Axis Finance, IDBI withdraw petitions at NCLAT
Earlier this month, the National Company Law Tribunal (NCLT) had recalled its order passed on August 10, 2023, in which it had approved the Zee-Sony merger.
Breaking: Major IPTV piracy ring busted following Disney Star complaint
The complaint states that the rogue operator charged Rs 5,750 for the box and Rs 2,300 for access to the application.
NCLT approves recall of Zee-Sony merger order, allowing ZEEL to withdraw the scheme
Zee Entertainment withdraws merger with Culver Max and BEPL
Broadcasters prep legal arsenals to challenge Prasar Bharati’s OTT plans
Complaints, petitions, and a push for guidelines review are all on the table for Prasar Bharati, as private players raise red flags and get wary of increased competition with the launch of public OTT.
Ad volumes on movie TV channels down by 4% in H1 2024
Compared to the first half of the 2023, the ad volumes saw a decrease this year, according to the TAM report. Also, hindi movie channels had the highest share of ad volumes in H1’24 at 41%.
Prasar Bharati’s OTT plans likely to push DD Kids launch further: Exclusive
The pubcaster is yet to start with content sourcing for the proposed DD Kids channel for Free Dish, which has been in the pipeline for the last seven years. Meanwhile, content sourcing for kids’ content for its upcoming OTT has already begun.
‘Beginning of new era in India’s ent industry’: Mukesh Ambani on RIL-Disney $8.5 billion merger
In February 2024, Viacom18, a unit of RIL, and Disney’s Star India merged their media businesses in a bid to create India’s largest TV and digital streaming entity
TRAI to soon release recommendations on regulating OTT apps under Telecom Act: Exclusive
Debate heats up in the industry over regulating OTT communication apps like WhatsApp, Telegram under the Telecom Act, 2023. TRAI held an open house on August 21, where the divide among the telcos and OTT apps remained evident.