Ad volumes on movie TV channels down by 4% in H1 2024

In H1’24, < 20-second ads size in movie channels witnessed a 3% increase in ad volume share compared to H1'23. (Image: Unsplash)

Compared to the first half of the 2023, the ad volumes saw a decrease this year, according to the TAM report. Also, hindi movie channels had the highest share of ad volumes in H1’24 at 41%.

Prasar Bharati’s OTT plans likely to push DD Kids launch further: Exclusive

The industry has long advocated for the establishment of DD Kids, a dedicated channel that would significantly enhance the ecosystem for children's content.

The pubcaster is yet to start with content sourcing for the proposed DD Kids channel for Free Dish, which has been in the pipeline for the last seven years. Meanwhile, content sourcing for kids’ content for its upcoming OTT has already begun.

TRAI to soon release recommendations on regulating OTT apps under Telecom Act: Exclusive

The overall tele-density in India also dropped slightly, from 84.69 percent in September to 84.46 percent in October. (Image source: Unsplash)

Debate heats up in the industry over regulating OTT communication apps like WhatsApp, Telegram under the Telecom Act, 2023. TRAI held an open house on August 21, where the divide among the telcos and OTT apps remained evident.

CCI approves Disney Star and Viacom18 merger

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

In May 2024, The Mumbai bench of the National Company Law Tribunal (NCLT) had approved the merger plan involving Reliance Industries Ltd’s Viacom18, its wholly-owned subsidiary Digital18, and Walt Disney’s Star India.

General entertainment channels’ ad volume dip 6% in H1 2024

During January-June 2024, a total of more than 3,300 brands were present on TV and 5 out of the top 10 brands were from Reckitt and 4 were from HUL, according to TAM data.

During H1 of both 2023 and 2024, Hindi GEC has been the leading genre for advertising with a 24% share of ad volumes, reveals TAM report.