Category: Special Coverage

EU’s Michael McNamara at Storyboard18 DNPA Conclave | Pepsi vs. Coca-Cola 2025 war | YouTube’s crackdown on gambling content

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Storyboard18 DNPA Conclave: Media leaders urge caution on AI investments amid industry shifts

Storyboard18 DNPA Conclave: Sanjay Sindhwani, Hemant Jain, Vinod Thadani, Ranjana Mangla, Manavdeep Singh, and Sunny Sen

At the Storyboard18 DNPA Conclave, media and entertainment industry experts caution against investing heavily in emerging technologies, advising instead to “let it evolve”.

Storyboard18 DNPA Conclave: Experts weigh in on opportunities and challenges of AI’s expanding role in media

Storyboard18 DNPA Conclave (L to R): Prateek Chowdhury, Ankush Sabharwal, Kawaljit Singh Bedi, Siddharth Srinivasan, Shaurya Rao Nigam, Puneet Jain, Shaurya Sahay

Experts at the Storyboard18 DNPA Conclave said the new AI Large Language Models (LLM) have eliminated biases, empowering small media companies to personalize content and leverage data.

EU’s Michael McNamara: Key challenge in AI regulation is balancing innovation with copyright protection

When asked about India's approach to data regulation, McNamara is careful not to impose recommendations but recognizes the growing importance of legal safeguards.

Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament, Michael McNamara said, “AI is being compared to the advent of the Industrial Revolution. It’s influencing now, increasingly, who gets hired, who gets policed, how we interact online.”

Member of the European Parliament Brando Benifei: AI content needs transparency rules

Beyond media, global AI safety remains a critical issue, acknowledged Benifei

Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament Brando Benifei said, “We must establish common rules to address high-risk AI applications, cybersecurity threats, and AI’s use in warfare, which poses extreme dangers.”

Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI

Rajiv Dubey, Dabur India's VP in Marketing

‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey