Special Coverage – Page 6

Poster wars in Delhi election | Banks, fintechs splurge for Maha Kumbh | Big CXO moves in 2024

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

2025 rollout of Digital Radio | Retail grows 7% during festivity | Zepto’s VP quits

TV Today Network cited losses and state of radio industry in the country behind the reason of shutting down its radio business.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ad-marketing jobs trend | UP gears up for Maha Kumbh 2025 | Coca-Cola replaces Pepsi at Domino’s

Low levels of mental well-being are worrying, and the ramifications of these trends on the economy are equally disturbing, the Economic Survey pointed out

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India leads the green transition: High-complexity roles see 57% wage premium

Low-complexity roles in India, such as Waste Collectors, see minimal wage increases. Medium-complexity roles, like Solar PV Engineers, show modest growth. In contrast, high-complexity roles, such as Sustainability Consultants, enjoy significant premiums, underscoring the value of expertise in driving the green transition. (Image source: Moneycontrol)

Roles like Sustainability Consultant and Cleantech Manager are highlighted for their earning potential in India, emphasizing the value placed on specialized green expertise.

FMCGs go frugal on adex | Qcomm splurge on ad | Misleading ads puts UPSC coaching institute in trouble

FMCG company's advertising volumes on TV saw a de-growth of 6 percent in the first half of 2024.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Storyboard18’s GPS | Layoffs in 2024 | Jio leads broadband services sector

An ardent advocate for creative excellence, Prasoon's contributions have won numerous accolades, including Cannes Lions.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Legendary filmmaker Shyam Benegal, icon of Indian cinema, passes away at 90

One of his more poignant works was the 1976 Manthan. Funded by over 500,000 farmers, Manthan stands as a cinematic tribute to India’s White Revolution.

Just days before his death, Benegal had celebrated his 90th birthday on December 14 with a star-studded gathering of friends, family, and colleagues.

TRAI meeting | IBDF elects JioStar’s Kevin Vaz as President | Attrition in India’s unicorn startups

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India’s HNIs allocate 32 percent of wealth to real estate, 8 percent ultra-HNIs invest in crypto: Anarock report

Indian UHNIs donated over Rs 60,000 crore in 2024. (Image: Unsplash)

About 10 percent of UHNIs secured alternate citizenships in 2024, favouring Portugal, Malta, and the UAE for their global mobility and tax benefits

FM e-auctions response | Influencers violating ad rules | Ghost job listings | Flipkart, Amazon lead e-com consumer complaints in FY24

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.