We bring you top five news updates from the world of advertising, marketing and business of brands.
Category: Special Coverage
EU’s Michael McNamara at Storyboard18 DNPA Conclave | Pepsi vs. Coca-Cola 2025 war | YouTube’s crackdown on gambling content
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Pepsi’s ‘Nothing Official About It’ campaign | Cola Ad Wars Are Back | Urvashi Rautela under scanner | Bitter truth behind food ads
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Bollywood’s nostalgia boom | Only MeitY to regulate VPN app | Meta’s Arun Srinivas on AI
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Storyboard18 DNPA Conclave: Media leaders urge caution on AI investments amid industry shifts
At the Storyboard18 DNPA Conclave, media and entertainment industry experts caution against investing heavily in emerging technologies, advising instead to “let it evolve”.
Storyboard18 DNPA Conclave: Experts weigh in on opportunities and challenges of AI’s expanding role in media
Experts at the Storyboard18 DNPA Conclave said the new AI Large Language Models (LLM) have eliminated biases, empowering small media companies to personalize content and leverage data.
EU’s Michael McNamara: Key challenge in AI regulation is balancing innovation with copyright protection
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament, Michael McNamara said, “AI is being compared to the advent of the Industrial Revolution. It’s influencing now, increasingly, who gets hired, who gets policed, how we interact online.”
Member of the European Parliament Brando Benifei: AI content needs transparency rules
Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, Member of the European Parliament Brando Benifei said, “We must establish common rules to address high-risk AI applications, cybersecurity threats, and AI’s use in warfare, which poses extreme dangers.”
Dabur India’s Rajiv Dubey explains how honey regained consumer trust with AI
‘Dabur India is placing significant emphasis on AI technology, including research demand forecasting, marketing, advertising, and optimizing spending,’ says Dabur India’s VP in Marketing, Rajiv Dubey
Media leaders weigh the promise and perils of Artificial Intelligence in Media at Storyboard18 DNPA Conclave
At the second edition of Storyboard18 DNPA Conclave in New Delhi, experts weighed in on the benefits and drawbacks of Artificial Intelligence adoption in media