Category: Special Coverage

Samay Raina’s ‘India’s Got Latent’ too hot for big brands | Govt advisory to OTTs | Rise of Private Clubs

According to some experts, Samay Raina's IGL is a goldmine for brands aiming to connect with younger, digitally native audiences. For challenger brands or D2C players, it’s a chance to carve out a distinct, relatable identity that feels bold and human. (Image Source: YouTube and Plex)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt intensifies surveillance on Chinese companies | P&G India appoints Rohini Venkateswaran as Chief Sales Officer

These Chinese apps and websites have become hubs for money laundering in the country, posing a potential threat to national security and contributing to gambling addiction among citizens. In September 2024, an investigation by the Enforcement Directorate (ED) uncovered a ₹400-crore fraud involving Chinese nationals.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

How legal influencers are breaching BCI Rules

Siddharth Chandrashekhar, advocate & counsel, Bombay High Court (HC) said, “Influencers wearing these robes while dispensing ‘legal advice’ exploit this symbolism, misleading audiences into believing they are performing official legal duties. Gowns are for the courtroom.” (Stills from the reels)

An alarming trend has come to light following the mushrooming of influencers in the legal arena. Misleading information rules the roost coupled with rampant violation of Bar Council of India rules. Storyboard18 digs deep into the repercussions and the dire need for regulations to bridge the critical gap.

YouTube short on confidence? | Omnicom and IPG in advanced merger talks | AMUL’s MD Jayen Mehta gets a tenure extension for 5 years

In response to growing user frustration and in a bid to bolster revenue from non-Premium users, YouTube has reportedly intensifying its efforts to combat third-party ad blockers by integrating advertisements directly into video streams.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Rise of legal influencers | MSI to hike car prices | Myntra joins qcomm race

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Rise of legal influencers and misinformation

The advent of social media and digital platforms, which have democratised dissemination of information, allows legal influencers to share their knowledge with a broader audience. The trend has also resulted in the spread of misinformation, said Amrita S Nair, Advocate, Bombay High Court (HC). She attributed the ill-effects to a lack of expertise or an indulgence in sensationalism to attract more followers on social media. (Image Source: Unsplash)

The growing number of legal influencers in the country is causing concern among experts about the impacts of influencer-activity in the space.

YouTube Shorts falling short? | Stakeholders want PB’s OTT under TRAI ambit | Mahindra-IndiGo trademark dispute

While globally Shorts continues to battle for prominence, in India — following the ban of TikTok — the platform faces its most formidable rival in Meta's Instagram Reels, which has swiftly risen to dominate the short-video space.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.