Category: Special Coverage

YouTube Shorts falling short? | Stakeholders want PB’s OTT under TRAI ambit | Mahindra-IndiGo trademark dispute

While globally Shorts continues to battle for prominence, in India — following the ban of TikTok — the platform faces its most formidable rival in Meta's Instagram Reels, which has swiftly risen to dominate the short-video space.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

HUL records 19 brands above Rs 1000 cr | Shareholders reject Punit Goenka reappointment | ASCI to report B4U Music’s betting ad

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Visionary business leader Sir Martin Sorrell joins Storyboard18’s Global Pioneers Summit

Known as the architect of WPP—where he transformed a £1 million company into the world's largest advertising and marketing services powerhouse—Sir Martin has been instrumental in shaping the global advertising landscape.

An unmissable platform for leaders, decision-makers, and innovators from across business, marketing, advertising, tech, and academia, the Global Pioneers Summit in March 2025 is all about exchanging groundbreaking ideas and building connections that matter.

The tourism sector contributed 5% to India’s GDP in FY 23: Govt

The Ministry is encouraging state governments to adopt sustainable practices and integrate advanced technologies into their tourism projects.

The tourism sector’s contribution to India’s GDP saw a spark rise from 1.50 percent during the Covid pandemic to 5 percent in FY 2022-2023.