Category: Special Coverage

Iconic global leader Kiran Mazumdar-Shaw to ‘Share The Spotlight’

Kiran Mazumdar Shaw, the esteemed Chairperson and Founder of Biocon Limited, will share her spotlight with women at the Bengaluru chapter.

Witness the impact of empowering leaders, who are sparking a chain of generosity. Kiran Mazumdar-Shaw, Biocon’s trailblazing founder, to Share The Spotlight at the Bengaluru chapter of this one-of-a-kind initiative.

Broadcasters’ resistance casts shadow on ISEC’s prospects for this year

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

Indian Socio-Economic Classification System (ISEC) rollout is stalled as broadcasters fail to reach a consensus; experts caution advertisers to take note. As broadcasters find testing results unsatisfactory, consultations are underway.

Social media jobs on the rise: 240,000 active talent and growing

The Ministry of Electronics and Information Technology urged social media platforms to take proactive measures against hoax bomb threats and emphasized the need for clearer takedown actions.

From content strategists to content creators and from community managers to influencer marketing executives, several social media-related jobs have been growing in recent times.