We not only observe but also learn a lot from our creators, helping each other navigate the dynamic digital environment with agility and relevance, writes Om Singh, Co-Founder, Dot Media Base.
Category: Special Coverage
‘The biggest challenge for me was not being taken seriously because I was a woman’: The Good Glamm Group’s Naiyya Saggi
Naiyya Saggi, group co-founder of The Good Glamm Group shared some of the biggest challenges and highlights of her career at Storyboard18’s Share The Spotlight event.
‘Have a foot in the door, the path will clear up’: EdelGive Foundation’s Naghma Mulla
Naghma Mulla, CEO at EdelGive Foundation spoke about the initial phases of her career where she was unsure of what she wanted to do in her life at Storyboard18’s Share The Spotlight event.
Revolutionizing digital advertising: Embracing the future through programmatic strategies
A unified CTV platform is poised to be a game changer, allowing brands to manage media buying through a single interface, leading to precise targeting, flexibility, scalability and cost-effectiveness, writes Vishal Singh, Country Head – India, Xapads Media.
Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive
Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.
The evolving role of the CMOs in the age of AI
Earlier the organisations were heavily dependent on consumer data provided by different research agencies which was mostly collected manually, but today there is a paradigm shift in the way data is collected, writes Shalini Jain, Partner – Consumer Practice, WalkWater Talent Advisors Private Limited.
AI and podcasting: Exploring the potential of AI-Generated audio content
For established podcasters, AI could be leveraged as a supplemental tool to generate material and talking points for an episode, or to create bonus audio content for dedicated fans, writes Ajay Yadav, Co-Founder of Simplified.
Breaking Barriers: The role of Indian women filmmakers at Cannes 2024
The success of Indian women at Cannes carries broader social implications. It challenges the deep-rooted gender biases within the film industry and society at large, writes Anushka Shah, CEO, Civic Studios.
PWD to remove illegal ads from South Karnataka’s state highways and district main roads
The drive will see the removal of illegal advertisements from Bengaluru Urban, Bengaluru Rural, Mysuru, Ramanagara, Kodagu, Shivamogga districts among others coming under PWD’s south zone.
Railways and GRP permitted 306 hoardings, 45 of which oversized: BMC report
According to the preliminary investigations conducted by the BMC, 306 unauthorised hoardings in the city were permitted by the Railways and the GRP. Recently, GRP ACP was summoned by the Mumbai Police SIT investigating the Ghatkopar hoarding collapse case.