Special Coverage – Page 36

Closing the gender gap in digital marketing: Challenges and opportunities

Providing women with equal opportunities for career advancement and leadership roles can create more inclusive and equitable societies where everyone has the chance to fulfill their potential. (Image via Unsplash)

According to the Ministry of Statistics and Programme Implementation, women represent 14% of all Indian entrepreneurs.

Reflecting on the company culture of a women-led company

At the heart of companies which are women-led, lies a deep commitment to gender equality and diversity. Visionary women defy societal norms, and their organization embodies the belief that true progress can only be achieved through inclusivity and empowerment. (Image source: Moneycontrol)

Unlike traditional corporate environments where competition and male intimidation can emerge, in women-led companies tend to be more cognizant and foster a culture of solidarity and safety.

#ShareTheSpotlight: MyMuse’s Minhaz Fatima says success isn’t something that is meant to be enjoyed alone

Minhaz Fatima, Head of Brand, MyMuse

Minhaz Fatima, Head of Brand, MyMuse shares the spotlight with Kainaz Karamkar, CCO Ogilvy.

#ShareTheSpotlight: LinkedIn’s Ruchee Anand on the importance of allies and sponsors

Ruchee Anand, Senior Director, Talent, Learning and Engagement Solutions, LinkedIn India

A woman who has inspired Ruchee Anand is LinkedIn APAC MD, who is also her manager, Feon Ang.

Hyundai announces MoU between Navjyoti NGO and BluSmart ; 250 women drivers to get employed in Delhi NCR

The MoU was exchanged between Anirudh Arun, Co-Founder & CEO - BluSmart Fleet and Gurusharan Khurana, President - ‘Navjyoti Transforming Lives & Careers Society’ NGO, in the presence of Puneet Anand, AVP & Vertical Head, Corporate Affairs, Hyundai Motor India and Soon Sang Hong, Domain Advisor, Corporate Affairs, Hyundai Motor India.

HMIF and Navjyoti will support the participants to obtain a permanent driving license and the graduating students will be certified by National Skill Development Corporation (NSDC) post successful completion of training and assessments

Amazon launches new Alexa feature to celebrate Indian women achievers

Ahead of International Women's Day, Amazon has announced a new Alexa feature to celebrate excellence, contribution, and notable achievements of Indian women from all fields.

Users will be able to find their daily dose of motivation by learning about the inspiring stories and path breaking journeys of women including Priya Punia, Tania Sachdev, Santhosh Yadav, K Prithika Yashini, and Muthayya Vanitha, to name a few.

23 percent salaried women perceive gender pay gap; 16 percent report gender bias at work

Only 32 percent dine out or order food more than once a week, while just 24 percent of women spend more than four hours daily on non-office screen time. (Image via Unsplash)

While salary and career advancement ranked as the topmost factors when selecting a job for 69 percent of salaried women, 42 percent of self-employed women prioritised independence and flexible working hours.

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.