Category: Special Coverage

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

India’s TV industry which reaches 700 million viewers garners subscription revenue of ~$5 billion – that is a mere $7-8 per user per year, writes Siddharth Jhawar , General Manager, Moloco India.

What if your next beauty secret is powered by AI?

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

Bharath Venkatesh, Associate Director Marketing, Flyfish writes that AI-powered search capabilities understand context beyond keywords, enhance product discovery, and guide customers to find the products they love.

Beyond borders: Developing performance marketing strategies for the global market

Global performance marketing unlocks the potential of reaching new customer segments, increasing brand awareness on a wider scale, and aiding in maximizing return on investment. Conversely, overcoming these hurdles unlocks opportunities for exponential growth. (Representative image via Unsplash)

Cultural differences, language barriers, and local regulations influence people’s interpretations and reactions to advertising content. writes Vivek Kumar, VP, India Performance Marketing Leader, Synchrony,

Building brand loyalty through community engagement in sports

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

For brands to develop authentic connections with the community, brands can host their sports events or support a local sport team or athlete or even host community watch parties, fan meet-up events or the most effective way, support grassroots sports initiatives consistently, writes Shubhangi Gupta, CMO and Co-founder, SportVot.

PM Modi on RBI at 90: RBI plays a pivotal role in advancing our nation’s growth trajectory

PM Modi said, "RBI is the appropriate body for the holistic appreciation of the banking vision of Viksit Bharat.”

PM Narendra Modi released a commemorative coin to mark 90 years of Reserve Bank of India. At the opening ceremony of RBI@90, he said, “Today we have reached a point where the Indian banking system is being seen as a strong and sustainable banking system of the world.”

The remote revolution: Cultivating a thriving team culture in a scattered landscape

Project management platforms like Asana or Trello are your allies in a remote setting. These tools allow you to assign tasks, track progress, share documents seamlessly, and maintain a clear picture of project workflows. (Image source: Moneycontrol)

According to Sujata Biswas and Taniya Biswas, co-founders of Suta, building a strong team culture – the essential element that binds individuals into a cohesive and motivated unit – presents unique challenges in a remote setting.

B2B branding: Where trust trumps pomp

B2B buyers are savvy. They can smell a hollow marketing spiel a mile away.

In 2023, Spotify launched “Wrapped for Advertisers.” This campaign offered businesses the same kind of data insights – but about their customer’s music preferences.