Category: Special Coverage

Revolutionizing digital advertising: Embracing the future through programmatic strategies

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

A unified CTV platform is poised to be a game changer, allowing brands to manage media buying through a single interface, leading to precise targeting, flexibility, scalability and cost-effectiveness, writes Vishal Singh, Country Head – India, Xapads Media.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.

The evolving role of the CMOs in the age of AI

Shalini Jain, Partner, Consumer Practice, WalkWater Talent Advisors Private Limited

Earlier the organisations were heavily dependent on consumer data provided by different research agencies which was mostly collected manually, but today there is a paradigm shift in the way data is collected, writes Shalini Jain, Partner – Consumer Practice, WalkWater Talent Advisors Private Limited.

AI and podcasting: Exploring the potential of AI-Generated audio content

Just as video, audio, and music production have become accessible due to the reduced costs of powerful hardware and software tools, AI and generative media tools can similarly expand access and make it easier to create incredible audio experiences, says Ajay Yadav, Co-Founder of Simplified.

For established podcasters, AI could be leveraged as a supplemental tool to generate material and talking points for an episode, or to create bonus audio content for dedicated fans, writes Ajay Yadav, Co-Founder of Simplified.

PWD to remove illegal ads from South Karnataka’s state highways and district main roads

The home department was the only body with no representation or report during the hearing which caused the bench to respond sternly.

The drive will see the removal of illegal advertisements from Bengaluru Urban, Bengaluru Rural, Mysuru, Ramanagara, Kodagu, Shivamogga districts among others coming under PWD’s south zone.

Weathering the storm – Survival strategies for startups in a cooling investment climate

The golden age of easy capital is over. In this new funding winter, missteps carry a heavy price tag, says Dr. Somdutta Singh, First-Generation Serial Entrepreneur, Founder & CEO Assiduus Global Inc., LP Angel Investor and Ex-Member Niti Aayog.

A purpose-driven company with a strong culture will attract and retain top talent, even when purse strings tighten, says Dr. Somdutta Singh, First-Generation Serial Entrepreneur, Founder & CEO Assiduus Global Inc., LP Angel Investor and Ex-Member Niti Aayog.