Category: Special Coverage

National Broadcasting Policy 2024: TRAI recommends infra status for the sector

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

In its recommendations for the NBP 2024, TRAI has sought infrastructure status for the broadcasting status. The authority also added that MIB should digitize the process of granting permissions, approvals and clearances under a single window system.

India’s self-declaration mandate: A win for consumers, a burden for marketers?

Over time, the mandate could drive a broader evolution within the advertising industry towards higher ethical standards and greater self-regulation. This evolution could lead to the development of industry-wide best practices, fostering a more mature and responsible advertising ecosystem, writes Yasin Hamidani, Director, Media Care Brand Solutions.

The mandate will also create a level of playing field by holding all advertisers to the same standards. This can prevent unethical practices that give some companies an unfair advantage, writes Yasin Hamidani, Director, Media Care Brand Solutions.

The Importance of Ashwini Vaishnaw heading three ministries

MeitY's draft data protection rules, released for consultation on January 3, propose a phased implementation, starting with DPB-related provisions.

“The task before Ashwini Vaishnaw is tough and important… it cannot afford ambiguities or playing to the gallery,” writes Mahesh Uppal in this definitive piece on the Minister heading three key ministries in the new NDA government.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

The self-declaration certificate for ads: Prospects, pitfalls, and influence on the sector

Unlike traditional media such as television or radio, where the number of creative elements is limited, digital advertising involves multiple simultaneous creative tests for performance marketing campaigns. This complexity raises questions about the number of declarations required and the feasibility of managing them efficiently, writes Ambika Sharma, Founder & MD, Pulp Strategy.

The requirement for detailed self-declarations is likely to increase compliance costs for digital advertisers, writes Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Communications.

Elevating customer experience: Why conversation cloud is the new frontier for savvy brands

While many businesses are using conversational AI like chatbots, they struggle to provide good customer experiences. This is because current enterprise tools are outdated and can't handle modern AI-powered conversations across different messaging apps, writes Beerud Sheth, Co-Founder and CEO, Gupshup .

Beerud Sheth, Co-Founder and CEO, Gupshup writes that The traditional website-centric approach, while once revolutionary, is no longer sufficient to meet the demands of today’s hyper-connected consumers.

Mumbai illegal hoarding collapse: MSHRC cracks down on home dept for not appearing at hearing

The home department was the only body with no representation or report during the hearing which caused the bench to respond sternly.

The MSHRC had issued summons to the home department, police, Government Railway Police (GRP) and Brihanmumbai Municipal Corporation (BMC) to appear before them on June 6 after a complaint filed by advocate Amit Dubey.