Category: Special Coverage

How is programmatic advertising the answer to ad-tech challenges?

According to Vishal Singh, country head, Xapads, Today, automation, AI, data analytics, and programmatic advertising have become the cornerstones of ad buying and selling that ensure increased returns.

As advertisers face the challenge of adapting to the loss of third-party cookies, they can shift towards using first-party data and contextual targeting methods, says Vishal Singh is the Country Head, India- Xapads.

Emerging technologies shaping the remote work landscape

Cloud computing has emerged as the foundation for remote workers, offering scalable infrastructure, storage, and software-as-a-service (SaaS) applications accessible from anywhere. says Job van der Voort, CEO, Remote.

As remote work establishes itself as the prevailing norm, organisations seek avenues to foster trust and transparency within their distributed workforce, writes Job van der Voort, CEO, Remote.

The growth of programmatic advertising in India

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Programmatic advertising enables granular audience targeting based on demographics, interests, behaviour, and contextual relevance, says Yasin Hamidani, Director, Media Care Brand Solutions.

The AI revolution in marketing: Insights from top CMOs at Storyboard18 Visionaries

AI is not just a buzzword but a transformative tool that is reshaping the way businesses connect with their audience.

These insights from industry leaders underscore the growing importance of AI in marketing. As AI continues to evolve, marketers need to embrace it as a tool to enhance customer experiences, drive engagement, and ultimately achieve business growth.

Gen Z subcultures: What does it mean for youth brands?

Gen Zers are tech-savvy, progressive, globally-connected, individualistic and radically inclusive, to mention just a few of their characteristics. (Representative Image: Joel Muniz via Unsplash)

To begin with, Gen Zers are a difficult-to-define generation. It’s the fluidity and fierce independence that has made Gen Zers so challenging to get through for brands, says Rahul Arora, National Sales Head, Rusk Media.

Mental health in remote work: Addressing the psychological impacts and coping mechanisms for remote workers

Cloud computing has emerged as the foundation for remote workers, offering scalable infrastructure, storage, and software-as-a-service (SaaS) applications accessible from anywhere. says Job van der Voort, CEO, Remote.

Asynchronous communication encourages thoughtful responses and reduces hurried decisions, ultimately resulting in better outcomes and productivity for the employees, writes Job van der Voort, CEO, Remote.

To celeb and how? Navigating the nuances of celebrity endorsements in modern branding

In a departure from traditional celebrity-centric campaigns, Stella's print ads ingeniously feature Beckham as a hand model, while outdoor ads spotlight his iconic tattoos. This approach not only captures attention but also emphasizes the shared experience and authenticity associated with enjoying a Stella Artois.

Modern brands are crafting more nuanced campaigns that go beyond simply showcasing a famous face, writes Rahul Talwar, Chief Marketing Officer, Max Life Insurance.

Reliance Industries Q4 results: Annual revenue crosses a record Rs 10 lakh crore

Commenting on the results, Mukesh Ambani, Chairman and MD, RIL said: “...All segments have posted a robust financial and operating performance. This has helped the Company achieve multiple milestones."

Reliance Industries Ltd (RIL) reported a record annual consolidated revenue of over Rs 10 lakh crore, driven by continued growth momentum in consumer businesses and upstream business.