Category: Special Coverage

Goonj Raha hai Bharat, India is no longer aping the west: Prasoon Joshi and Amitabh Kant on brand Bharat

"We are currently, no.1 in digitisation, no.1 in infrastructure, no.1 in growth. India is contributing to 20 percent of the world's growth. This is the time to work on branding. This time will never come again," Kant said.

At the News18 Rising Bharat Summit 2024, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India and former NITI Aayog CEO Amitabh Kant were in conversation about Brand Bharat and what the transition from India to Bharat brings for the people and nation.

#ShareTheSpotlight: Sangya Project’s Shweta Sangtani on social taboos and navigating the sex-tech startup space

Shweta Sangtani shares that in 2023, a report by National Association of Software and Services Company (NASSCOM) on India’s startup ecosystem stated that only 18 percent of companies have at least one woman founder or co-founder.

Shweta Sangtani, co-founder, Sangya Project shares the spotlight with Aditi Gupta for the latter’s work with Menstrupedia.

#ShareTheSpotlight: Cipla’s Geena Malhotra on colleague and mentee Patsy Jeffery

Geena Malhotra, Global Chief Technology Officer

Geena Malhotra, Global Chief Technology Officer, Cipla writes, “When I started my professional journey in the 1980s the challenges for women spanned restricted chances for professional growth, unequal compensation in comparison to men, and widespread discrimination based on gender.”

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.