“We would like to foster a greater collaboration between the Indian audio visual industry and international counterparts, thereby enhancing the visibility and accessibility of Indian Cinema worldwide and serve the national goal of using the power of Cinema to enhance the country’s soft touch,” the I&B ministry secretary Sanjay Jaju said.
Category: Special Coverage
“Strongman monopoly promoting illegal hoarding, sub-standard installations”: Vikram Bhalla of Vivify Asia
Founder and Director of Vivify Asia, Bhalla, talks about the tragic illegal hoarding incident that took place in Mumbai, on May 13. He shares how such threats can be addressed by ensuring media is handled by professionally trained teams and not labour hired by a strongman
Illegal ad hoardings – deadly threat to people’s lives and property
Illegal hoardings and billboards have claimed the lives of many of citizens, over the past few years
OOH Association says expelling bad actors isn’t enough; enforcement is key, not ban
The billboard collapse in Mumbai renews calls for stricter enforcement of safety standards and laws on outdoor advertising. The OOH Association can bar non-compliant media owners from membership. But that’s not enough. Here’s why.
Advertisers alarmed by Mumbai hoarding collapse; ad agencies, brands call for audits and action
After the initial shock of hearing about the giant billboard crash, a media executive called his colleagues to check if any of the agency’s brands were on the hoarding.
“Imagine if there was a baby oil messaging on the billboard. And it falls and kills a few mothers”
Advertising veterans condemn the state of outdoor media and lack of action to curb illegal ad hoardings after the Mumbai billboard collapse that killed over a dozen people.
Mumbai ad hoarding collapse: “Regulatory machineries like OOH Association have failed to recognise importance of public safety,” says ad veteran
Tapas Gupta, CMD, BEI Confluence Communication and ex- President & CEO of a McCann agency (PSL Erickson), called out the OOH associations in the country for the tragic incident that took 14 people lives after a 100-feet-tall illegal billboard fell in Mumbai.
Mumbai billboard collapse: Scope of Disaster Management Act in providing accountability and relief
The Disaster Management Act gives victims and families of victims in incidents like the May 13 hoarding collapse in Mumbai not only legal options but also a host of compensations.
Combating marketing fatigue and reigniting customer engagement
Consumers are faced with information overload, and this constant barrage of messages and ads has a predictable effect: indifference, writes Prashant Puri, Co-Founder & CEO, AdLift.
How Indian politicians are leveraging influencer marketing for Lok Sabha Elections
Partnering with resonant influencers allows politicians to create authentic content, bypassing traditional media and connecting directly with voters, shaping public opinion effectively, writes Yasin Hamidani, Director, Media Care Brand Solutions.