The mandate will also create a level of playing field by holding all advertisers to the same standards. This can prevent unethical practices that give some companies an unfair advantage, writes Yasin Hamidani, Director, Media Care Brand Solutions.
Category: Special Coverage
The Importance of Ashwini Vaishnaw heading three ministries
“The task before Ashwini Vaishnaw is tough and important… it cannot afford ambiguities or playing to the gallery,” writes Mahesh Uppal in this definitive piece on the Minister heading three key ministries in the new NDA government.
Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’
Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.
The self-declaration certificate for ads: Prospects, pitfalls, and influence on the sector
The requirement for detailed self-declarations is likely to increase compliance costs for digital advertisers, writes Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Communications.
‘When I started out, there were no women in marketing’: Visa’s Sujatha Kumar
Find out who Visa’s head of marketing, Sujatha Kumar shared the spotlight with at Storyboard18’s Share The Spotlight event.
Elevating customer experience: Why conversation cloud is the new frontier for savvy brands
Beerud Sheth, Co-Founder and CEO, Gupshup writes that The traditional website-centric approach, while once revolutionary, is no longer sufficient to meet the demands of today’s hyper-connected consumers.
Mumbai illegal hoarding collapse: MSHRC cracks down on home dept for not appearing at hearing
The MSHRC had issued summons to the home department, police, Government Railway Police (GRP) and Brihanmumbai Municipal Corporation (BMC) to appear before them on June 6 after a complaint filed by advocate Amit Dubey.
Ashwini Vaishnaw gets I&B Ministry; retains MeitY and Railways ministry
Ashwini Vaishnaw has retained Railways ministry and MeitY. He has also been given the I&B Ministry.
How live commerce is giving creators global engagement
Live commerce is not just helping creators, but also aiding women buyers with more customised experiences that align with their unique tastes and requirements, making personalization a priority, writes Aparna Acharekar, Co-founder, coto.
India’s 2024 General Election: A tech policy outlook
A new paradigm is grounds for policymakers and stakeholders to engage in more dialogue, writes Vivan Sharan.