TRAI has made several recommendations to promote manufacturing, adoption and deployment of indigenously manufactured broadcasting technologies and equipment, in its paper, ‘Inputs for formulation of National Broadcasting Policy – 2024’.
Category: OTT
MIB to meet Netflix, Disney, Amazon, Google, Meta to discuss broadcast service regulations
The MIB meeting is scheduled for June 14. Last year, the draft Broadcasting Services Bill’s recommendations sparked conversations related to content cuts, pricing changes and concerns about the impact on creators and consumers.
Balaji’s consolidated revenue at Rs 625 crore; Digital business turns cash positive
Balaji Telefilms has been focused on strategic cost rationalizing across business segments, especially the Group’s digital business (ALT Digital).
CTV AdEx soars as brands increase investment by 30-40 percent in last two years
Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.
ZEE’s Punit Goenka: We have to be frugal, make sure of buying right content at the right price
During the Q4 FY24 earnings call, ZEE’s MD and CEO, Punit Goenka said that the need of the hour is to pivot to business to achieve balanced cost structure in order to achieve sustained long term growth.
TRAI to conduct open house on recommendations on regulatory mechanism for OTT apps
Last year, TRAI had released a consultation paper on the regulatory mechanism for OTT communication services and the selective banning of OTT services.
ICC Men’s T20 World Cup 2024: Disney Star to include an Indian sign language and audio descriptive feed
The audio descriptive feed will be complemented by voice-over technology for specific pages, which can render text and images into a speech output, enabling visually impaired users to easily navigate through the Disney+ Hotstar app.
Netflix continues its bet on live events, signs deal to air NFL
As part of the three-year deal, Netflix will broadcast the National Football League’s two Christmas games this year and then will air at least one game in 2025 and 2026.
Airtel Xstream Play strengthens regional content library, partners with Sun NXT
Some of the other apps on Airtel Xstream Play include Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix amongst many others.
CTV is a pivotal frontier for advertisers today: Max Life Insurance’s CMO Rahul Talwar
A top IPL advertiser, Max Life Insurance’s CMO Rahul Talwar, says, “Between linear TV and connected TV, CTV would be one of those pivotal frontiers for advertisers today.”