Category: OTT

M&E Future: Unified interface to be critical for CTV’s growth

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

JioCinema partners with ShareChat and Moj to widen sports content base

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits. (Image source: Moneycontrol)

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms.

Cricbuzz and Envision enter partnership to launch CricbuzzTV to promote local and international cricket in Middle East

The grand finale of the tournament will be played at the Grand Prairie Stadium in Texas and will be live telecast in India on 29th July 2024. (Representative Image: Michael Weir via Unsplash)

Evision is the official broadcaster of the International Cricket Council (ICC) tournaments and will host these events on its CricLife “MAX” channels through 2027.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.

Prasar Bharati CEO Gaurav Dwivedi: Need to keep spectrum reserved for broadcasters to roll out D2M, HDTV, innovative services

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

Gaurav Dwivedi, CEO, Prasar Bharati, referred to international best practices like establishing converged regulators who are empowered and made responsible for overseeing the complete electronic communication space which includes telecommunication, broadcasting, media, and cyberspace.

Government to include more independent members in the Content Evaluation Committee

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Many TV and OTT players see the pre-certification of content as a significant step backwards, especially affecting genres like documentaries and English entertainment.

Kerala govt set to launch first state-owned OTT platform – CSpace with 42 films

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

Films that have won awards or have been exhibited at major film festivals will also be streamed on CSpace.

Regional OTT content volumes exceeded Hindi language content in 2023: FICCI EY Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

40-50 million households powering most digital and film subscriptions; 200,000 hours of content created in India, states the 2024 FICCI EY Report on the Indian Media and Entertainment (M&E) industry.