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Beyond Squid Games: Netflix’s plans to serve super fandoms with games

will premiere a multiplayer game based on the Squid Game universe later this year timed to the launch of season two of its biggest TV series ever.

Netflix leadership updated on the streamer’s three year-old gaming initiative and user engagement on games, and its ability to scale its gaming efforts.

Don’t expect advertising to be a primary driver of revenue growth in 2024 or 2025: Netflix

The EOW has summoned executives from Los Gatos Production Services India for questioning and is conducting a thorough investigation.

The near term challenge (and medium term opportunity) is that Netflix is scaling faster than its ability to monetize the growing ad inventory.

Paris Olympics to garner 150 million viewership on Digital, 120 million on Linear TV

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

Viacom18 Sports has onboarded SBI and JSW Group as co-presenting sponsors, Thums Up and Herbalife as associate sponsors, and Aditya Birla Life as the highlights partner. Other brand partners include AMFI, MRF, Bacardi Martini, Punjab National Bank, and Reliance Foundation.

Meghalaya’s Bah Paul on carving space for the state’s OTT platform Hello Meghalaya amidst streaming giants

Hon’ble Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh

Minister of Department of Tourism and Department of Arts & Culture, Government of Meghalaya, Bah Paul Lyngdoh discusses how Hello Meghalaya will carve out its niche and ensure discoverability for local content creators and ensure accessibility for audiences who may not speak the local languages featured on the platform.

India-SA T20 WC final match records peak concurrent viewership of 53 mn

The peak concurrent viewership of 53mn on OTT fell short of the record viewership posted in the last year's ODI final match in November. (Image source: News18)

The peak concurrent viewership during the final match between India and Australia during the ICC Men’s Cricket World Cup on November 20, 2023 stood at 59 million.

TRAI recommendations on National Broadcasting Policy 2024: All you need to know

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

Read all the key highlights from Telecom Regulatory Authority of India (TRAI) recommendations on the formulation of the National Broadcasting Policy 2024.

TRAI’s NBP 2024 recommendations: Authority urges govt to enable SEZs for building ‘content creation hubs’

As one of its stated goals is to establish India as a ‘Global Content Hub’, TRAI has proposed various initiatives for positioning India as a ‘Content Hub’.

National Broadcasting Policy 2024: TRAI recommends infra status for the sector

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

In its recommendations for the NBP 2024, TRAI has sought infrastructure status for the broadcasting status. The authority also added that MIB should digitize the process of granting permissions, approvals and clearances under a single window system.

TRAI: DD Free Dish platform needs to be upgraded to addressable systems

The participation fee for MPEG-2 slots is Rs 1.50 crore while of MPEG-4 slots is Rs 3 Lakhs.

The authority notes concerns with the non-addressable ‘DD Free Dish’ platform as there is no effective mechanism to authenticate data on subscribers accessing DD Free Dish services. TRAI also urges for the development of OTT platforms by Prasar Bharati, in its recommendations on the National Broadcasting Policy 2024.

NBP 2024: TRAI bats for multiple ratings agencies for TV, disclosure of viewership data by OTT

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

TRAI has made several recommendations for establishing transparent and credible Audience Measurement and rating system for television, radio and OTT broadcasting service, in the National Broadcasting Policy 2024.