Category: OTT

TRAI to conduct open house on recommendations on regulatory mechanism for OTT apps

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

Last year, TRAI had released a consultation paper on the regulatory mechanism for OTT communication services and the selective banning of OTT services.

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ICC Men’s T20 World Cup 2024: Disney Star to include an Indian sign language and audio descriptive feed

This is the first time that the ICC Men’s T20 World Cup will be broadcast with sign language and descriptive commentary making cricket more immersive for its deaf, hard-of-hearing and visually impaired users, stated the company. (Image source: YouTube)

The audio descriptive feed will be complemented by voice-over technology for specific pages, which can render text and images into a speech output, enabling visually impaired users to easily navigate through the Disney+ Hotstar app.

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Netflix continues its bet on live events, signs deal to air NFL

Netflix's foray into carrying live sports began last year, but they were exhibition events in golf and tennis. (Image source: Unsplash and Pixelz.cc)

As part of the three-year deal, Netflix will broadcast the National Football League’s two Christmas games this year and then will air at least one game in 2025 and 2026.

Airtel Xstream Play strengthens regional content library, partners with Sun NXT

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Some of the other apps on Airtel Xstream Play include Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, and Playflix amongst many others.

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CTV is a pivotal frontier for advertisers today: Max Life Insurance’s CMO Rahul Talwar

On the transition from linear TV to CTV, Rahul Talwar believes that there is still much more distance to cover and to reach that stage, as there is a great degree of efficiency that gets driven by linear TV. “But I equally believe that going forward, there would always be a role for a specific objective that would be fulfilled by CTV being in the media, mix in that sense."

A top IPL advertiser, Max Life Insurance’s CMO Rahul Talwar, says, “Between linear TV and connected TV,  CTV would be one of those pivotal frontiers for advertisers today.”

Prime Video and MGM International Launch MGM+ on Prime Video Channels

With an add-on subscription to MGM+ on Prime Video Channels, Prime members can enjoy a vast slate of multi-genre content offerings including classic and cult-favourite movies like Legally Blonde, Hercules, The Prodigy, The Silence of the Lambs, The Girl with the Dragon Tattoo, Robocop, The Vow, Child’s Play, Death Wish, and more, along with much-loved series like Stargate SG-1, Stargate Atlantis, Teen Wolf, Get Shorty, among others.

Prime members can purchase an annual add-on subscription to MGM+ at a special price of ₹599 per year.

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JioCinema rolls out its new subscription offering ‘JioCinema Premium’

While Sports content including the ongoing Indian Premier League and thousands of hours of entertainment content will continue to be available for Free as part of its Ad-Supported offering

With a focus on multi-segment consumption across Indian households, a ‘Family’ plan was also announced at Rs.89/month which offers the additional benefit of four simultaneous screens access. Existing JioCinema Premium members will now avail all the additional benefits of the ‘Family’ plan at no extra cost.

60 percent consumers cancel and resubscribe to services basis availability of desirable content: Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

As per the Accenture report, 47 percent of consumers canceled more subscriptions in 2023 vs. 2022. 73 percent discontinued at least one service and 52 percent cancelled two or more times.