Category: OTT

India-SA T20 WC final match records peak concurrent viewership of 53 mn

The peak concurrent viewership of 53mn on OTT fell short of the record viewership posted in the last year's ODI final match in November. (Image source: News18)

The peak concurrent viewership during the final match between India and Australia during the ICC Men’s Cricket World Cup on November 20, 2023 stood at 59 million.

National Broadcasting Policy 2024: TRAI recommends infra status for the sector

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

In its recommendations for the NBP 2024, TRAI has sought infrastructure status for the broadcasting status. The authority also added that MIB should digitize the process of granting permissions, approvals and clearances under a single window system.

TRAI: DD Free Dish platform needs to be upgraded to addressable systems

The applications for allotment of vacant MPEG-4 slots (for DD FreeDish) through the 82nd online auction will be held on September 5.

The authority notes concerns with the non-addressable ‘DD Free Dish’ platform as there is no effective mechanism to authenticate data on subscribers accessing DD Free Dish services. TRAI also urges for the development of OTT platforms by Prasar Bharati, in its recommendations on the National Broadcasting Policy 2024.

NBP 2024: TRAI bats for multiple ratings agencies for TV, disclosure of viewership data by OTT

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

TRAI has made several recommendations for establishing transparent and credible Audience Measurement and rating system for television, radio and OTT broadcasting service, in the National Broadcasting Policy 2024.

National Broadcasting Policy 2024: TRAI pushes for indigenization of broadcasting technologies and equipment

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI has made several recommendations to promote manufacturing, adoption and deployment of indigenously manufactured broadcasting technologies and equipment, in its paper, ‘Inputs for formulation of National Broadcasting Policy – 2024’.

MIB to meet Netflix, Disney, Amazon, Google, Meta to discuss broadcast service regulations

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

The MIB meeting is scheduled for June 14. Last year, the draft Broadcasting Services Bill’s recommendations sparked conversations related to content cuts, pricing changes and concerns about the impact on creators and consumers.

Balaji’s consolidated revenue at Rs 625 crore; Digital business turns cash positive

Crew staring Kapoor Khan, Tabu & Kriti Sanon released in March which subsequently released on Netflix in May. ‘Dream Girl-2" and ‘Crew’ earned more than 100 crores worldwide at box office.

Balaji Telefilms has been focused on strategic cost rationalizing across business segments, especially the Group’s digital business (ALT Digital).

CTV AdEx soars as brands increase investment by 30-40 percent in last two years

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.