How it Works – Page 36

IAMAI urges MeitY for 24-month implementation period of DPDPA Rules

Tech giants Google, Meta, YouTube, and Snap have earlier raised similar concerns over the Digital Personal Data Protection Act's restrictions on behavioural tracking.

In its recommendations to the Ministry of Electronics and Information Technology (MeitY), the Internet and Mobile Association of India (IAMAI) has also highlighted that the Act could hinder the startups and MSMEs because of the financial and technical burden.

Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.

Ad space per publication in print witnessed mere 1% growth in 2024

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

In 2024, ad space per publication in the print increased by a percent compared to 2023, according to the TAM AdEx report. Top advertisers included Maruti Suzuki India, Hero Motocorp, and Reliance Retail, among others.

Punit Goenka acquires 0.29% shares of ZEEL through wife, son

In his personal capacity, Punit Goenka, through his wife and son, bought ZEEL’s shares.

Goenka’s wife Shreyasi Goenka bought 13,83,500 securities worth Rs 13.46 crore (0.14% of shareholding), and son Udayan Goenka bought 14,15,450 securities worth around Rs 13.46 crore (0.15% of shareholding).

Google tests AI-powered search mode to handle complex queries

The experimental feature, powered by Google's latest AI model Gemini 2.0, represents a significant shift in how the search giant envisions the feature of its core product.

New AI Mode uses Google’s Gemini 2.0 to summarize multipart questions, marking a shift in search strategy.

Infosys implements ‘system intervention’ to ensure 10-day office attendance

Infosys has maintained that as per their policy freshers will not be able to continue with the organisation if they fail the assessment

The directive primarily affects employees at job level 5 (JL5) and below, including software engineers, senior engineers, system engineers, consultants, and team leaders.

4x job increase in women job seekers from tier 2 and 3 cities: Report

Four-fold rise in women job seekers from tier 2 and 3 cities (Photo: Unsplash)

Sales & Business Development, Admin & Back Office, and Customer Support emerged as the top job departments for women job seekers in Tier 2 and 3 cities

Maharashtra govt sets up media watchdog, allocates Rs 10 crore

Various professional consulting firms specializing in media monitoring will be engaged to implement and operate the system.

The center will scientifically monitor, analyze, and report news from electronic, social, and digital media, providing real-time updates through dashboards and mobile applications.

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

From a consumer protection and brand liability standpoint, OTT communication apps including WhatsApp and Telegram have transformed into an unpredictable and high-risk communication space.

55% of companies say payroll reform can ease financial stress: ADP report

People in Delhi work 8.3 hours per day, says report.

Companies are adopting flexible pay models salary-linked financial support and personalised benefits aligned with employees’ life stages