How it Works – Page 252

Contextual advertising has boosted CTR by 164 percent: Report

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

The campaign was launched to evaluate the engagement rate during the festive season, covering five major metropolitan hubs, including Delhi, Mumbai, Chennai, Kolkata and Bengaluru. It was executed across a diverse network of over 1,000 websites.

Viacom18 opens its innings as the new home of Indian cricket with three-match ODI Series against Australia

On linear/ offline TV, the series will be aired live on Colors Tamil (Tamil), Colors Bangla Cinema (Bengali), Colors Kannada Cinema (Kannada), Colors Cineplex Superhits (Hindi), Sports18 – 1 SD, Sports18 – 1 HD (English). (Image source: BCCI via X)

Viewers will be able to watch the series in English, Hindi, Marathi, Gujarati, Bengali, Bhojpuri, Punjabi, Tamil, Telugu, Kannada, and Malayalam for free on JioCinema.

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.

Apple has ditched the Lightning connector: here’s what it means for you

The iPhone SE 4 is expected to have a starting price slightly higher than the previous model's Rs 39,999 price tag (Image source:Moneycontrol)

Apple has ditched its Lightning connector with the newly launched iPhone 15 series and replaced it with a USB-C type.

DNPA members block OpenAI’s access to websites: Report

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

Top global and Indian news organisations are protecting their content against AI-powered web crawlers.

TRAI extends deadline for comments on telecom quality and customer service standards paper

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

TRAI maintains its watch on service quality in the telecom sector.

Apple launches iPhone 15 for Rs 79,900 and titanium 15 Pro for Rs 1,34,900

The iPhone 15 Pro and Pro Max sport a titanium frame and will be powered by an A17 Pro chip. (Image sourced from CNBC)

iPhone 15 and 15 Plus now sport the Dynamic Island, which made its debut in the 14 Pro series last year. The 15 has a 6.1-inch screen, while the Plus model has a 6.7-inch screen. all the new iPhone models will have a USB Type-C port.

Google antitrust trial: US claims Google pays over $10 billion a year for search dominance

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

The biggest US antitrust trial in 25 years begins. US alleges Google spends billions to maintain search monopoly, stifling competition.

Explained: The rise and fall of Cafe Coffee Day

NCLT has initiated insolvency proceedings against Cafe Coffee Day's parent company

A Cafe Coffee Day outlet was the perfect spot to hangout, conduct informal meetings and have hour-long conversations. However, since the death of its founder and chairman VG Siddhartha, things haven’t been rosy for the coffee chain.

70 percent Indian consumers to spend more this Diwali: Study

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The findings of the study reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than 58 percent of Indians consider themselves to be planned shoppers, while almost 45 percent regard brand trust as an important factor in their Diwali shopping decisions.