Humans of Advertising: Are ad landers credit hoggers?

The issue of credit and who should be on the cedit list and who should not, heats up in adland during awards season. (Representational image only. A still from The Lion King, 1994. Via YouTube)

Credit sharing in advertising is a sensitive subject. No one wants to address the elephant — or lion, in the room; but everyone wants a piece of it.

Decoding the evolution of typography in the brand universe

People buy into the brand not just for its product or services but also for its experience. Brands must create a beautiful experience for the customers, and one good way to do that is through clear, legible, and appropriate typography.(Representational image via Unsplash)

An explainer on the science and art behind typography.

Influencer agencies groom gaming creators as demand soars

With professional gamers and content creators attracting millions of followers on YouTube and Instagram, marketing agencies are trying to groom them, develop their brand and pitch them to companies. (Image: Top gamers - Lokesh Gamer, Rawknee, Techno Gamerz and Mythpat)

‘The real opportunity in marketing, the thing that few people are talking about right now, is influencer marketing at scale.’

Govt action to make media cheap is populism, creates pressure on broadcasters: Aroon Purie

Media has to do a balancing act – achieve financial viability and handle the pressure from the government and advertisers at the same time, Aroon Purie said while delivering the Subhas Ghosal Memorial Lecture 2022. (Representational image via Unsplash)

Capping prices for consumers has only led both print and broadcast media to rely heavily on advertising revenue, says India Today Group chairperson Aroon Purie

Dentsu Report: Marketers ask agencies to start leading and stop lagging

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from a survey of CMOs in the UK, US, China, India, and Brazil, asking what they need and want most from their agencies. (Representational image via Unsplash)

A Dentsu Creative report states that 85% of clients agree that while consumer behaviour has undergone rapid changes, the agency model is yet to adapt.

Moonlighting, quiet quitting, working from home: FCB’s Bella Patel on new work norms

Everything that we have gone through in the last two years is somehow branded. We went through ‘the great resignation’, ‘the great regret’, and now ‘quiet quitting’, says FCB's Bella Patel.

Bella Patel, global chief talent officer, FCB, shares her views on the latest HR trends and fixes that ad agencies need to make to retain talent.

Sneaker Culture in India: Women are buying as many sneakers as men, says SoleSearch’s Param Minhas

The Indian sneakers and streetwear industry are estimated to be at over $3 billion. Sneaker culture is becoming mainstream in India. For young Indians across cities, sneakers are social currency and a way of self-expression.

Sneaker culture in India is growing and so is the interest of marketers who are willing to collaborate with sneaker marketplaces.