How it Works – Page 252

Print advertising sees 5 percent growth in H1, Maruti Suzuki leads advertisers list

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

First half of 2023 witnesses the education sector topping with 19 percent share of ad space followed by services with 16 percent.

Devendra Fadnavis: Politics is all about building a brand

Various professional consulting firms specializing in media monitoring will be engaged to implement and operate the system.

At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.

Weekly Shorts: Influencer brand trip: effective or controversial?

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

OTTs respond to I&B minister’s concerns on content regulation through IAMAI and IDMIF

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

These letters shine a spotlight on ‘Access controls’ or Parental Control as an important aspect of user choice and engagement on platforms.

Broadcasters’ body NBF raises concerns over weekly news ratings suspension, urges MIB intervention

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

The NBF letter urges the ministry to ensure the continuity of ratings that are the only determinant of advertising and revenue.

Disney+ Hotstar loses 12.5 million subscribers in its biggest-ever quarterly drop

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Disney+ Hotstar’s paid member base plunged to 40.4 million for the quarter, marking the third consecutive subscriber decline at the Disney-owned streaming service.

Bombay High Court dismisses Axis Finance’s plea involving Zee

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

Axis Finance Limited had initially filed a commercial summary suit against ZEEL’s promoter Subhash Chandra amongst others.

How brands are combating inflated numbers by social media influencers

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

Storyboard18 spoke to various stakeholders to understand how brands are addressing the challenge of overstated figures among social media influencers.

TRAI directs DPOs to implement CAS and SMS as per regulation 4A of Telecommunication Services Interconnection Regulations, 2017

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The certification process would enable the standardisation of CAS and SMS in the systems deployed by distribution platform operators, which would enable access of only subscribed television channels to the subscribers and thereby ensuring a check on piracy.

YouTube turns 15 in India, shares top creator trends

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

YouTube India shared five trends that showcase the impact of Indian creators and fans in shaping the digital video landscape and creator economy in India.