Credit sharing in advertising is a sensitive subject. No one wants to address the elephant — or lion, in the room; but everyone wants a piece of it.
Category: How it Works
Decoding the evolution of typography in the brand universe
An explainer on the science and art behind typography.
Influencer agencies groom gaming creators as demand soars
‘The real opportunity in marketing, the thing that few people are talking about right now, is influencer marketing at scale.’
Metaverse valued at 1.2 billion dollars, gets only 38 active users in 24 hours: Report
Metaverse is popular with marketers but doesn’t seem to attract enough users, making it hard to justify the hype and sky-high valuations
Govt action to make media cheap is populism, creates pressure on broadcasters: Aroon Purie
Capping prices for consumers has only led both print and broadcast media to rely heavily on advertising revenue, says India Today Group chairperson Aroon Purie
Broadcasters ramp up spending on landing pages to drive recall and reach
Experts call the purchase of landing pages a bona fide marketing activity.
Dentsu Report: Marketers ask agencies to start leading and stop lagging
A Dentsu Creative report states that 85% of clients agree that while consumer behaviour has undergone rapid changes, the agency model is yet to adapt.
Hero MotoCorp’s VIDA V1 executes its maiden ad campaign with Wieden+Kennedy India
The EV scooter has released tongue-in-cheek print ads, and an outdoor innovation at Gurugram’s CyberHub.
Moonlighting, quiet quitting, working from home: FCB’s Bella Patel on new work norms
Bella Patel, global chief talent officer, FCB, shares her views on the latest HR trends and fixes that ad agencies need to make to retain talent.
Sneaker Culture in India: Women are buying as many sneakers as men, says SoleSearch’s Param Minhas
Sneaker culture in India is growing and so is the interest of marketers who are willing to collaborate with sneaker marketplaces.