According to experts, the biggest reason behind mainstreaming of esports is that it is now reaching a much broader and diverse audience, including those who have previously never been exposed to it.
Category: How it Works
Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms
The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.
Elon Musk says block feature on X to be deleted, ‘it makes no sense’
Elon Musk was responding to Tesla Owners Silicon Valley who has asked, “Is there ever a reason to block vs mute someone?”
Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%
Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.
NCLAT grants hearing to IDBI Bank for insolvency proceedings against ZEE
IDBI Bank’s petition alleges that Zee had previously committed to guarantee loans issued to Siti Networks via a DSRA guarantee.
Brand Blitz Quiz attracts participants from different corners of India; on-boards marquee panelists
Storyboard18’s first edition of Brand Blitz Quiz has received over 600 registrations from different parts of India including Shillong, Bokaro, Thrissur, Tezpur, Surat, Trichy, among top metros.
Future of e-commerce spending remains positive: Redseer
Consumer spends in the last quarter was robust across online and offline retail, as GMV grew alongside a moderating inflation and rising income levels. The eCommerce spending sentiment for Q2 FY24 remains positive with an ECCI (eCommerce Consumer Confidence Index) of 131 with a minor dip from the previous quarter.
10 crore viewers tune in for Bigg Boss OTT, setting new record for JioCinema
The season clocked close to 3000 crore minutes of watch time, making it the most streamed entertainment property, next only to the IPL.
YouTube announces a long-term vision for medical misinformation policies
The streaming platform will streamline dozens of existing medical misinformation guidelines to fall under three categories – prevention, treatment, and denial.
Online gaming platforms face Rs 45,000-crore tax demand
The Directorate General of GST Intelligence (DGGI) is likely to issue notices to these companies soon.