Category: How it Works

Ad spends on gaming apps grow as brands find more value

Gaming platforms are levelling up marketing to target more marketers from across categories. They are also focusing on ad innovations in order to ensure gamers' experiences are not interrupted. (Representational image via Unsplash)

Millennial and Gen Z user base and high engagement on mobile gaming apps is attracting advertisers across categories.

News18 News Network sweeps Hindi belt in Week 39

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, News18 is leading the market share charts in the HSM-Urban + Rural Market.

Why do coaching centre ads continue to be a menace?

Education institutes and online education firms remain the single largest violators of advertising codes, followed by health care and personal care product companies, according to the Advertising Standards Council of India (ASCI). (Representational image via Unsplash)

Coaching institutes’ ads are on ASCI’s radar, especially in peak admission seasons. But, despite raising red flags, the problem just won’t go away. Here’s why.

Crypto Clues | Kim Kardashian episode has a lesson for Indian regulators

Ajay Seth emphasised that there has been an endorsement of earlier work done by ministers regarding regulations for stablecoins and unbacked crypto assets. (Representational image via Unsplash)

When celebrities and finfluencers peddle products, the logical questions that follow are of ethics and competence. The ethical issue can be resolved by fair disclosure and disclaimers. But who can judge competence and how?

Elon Musk’s ex-wife Talulah Riley asked him to ‘buy Twitter, then delete it’

Further text messages between the two show that Riley was concerned about what she called “woke-ism” on the platform.(Representative image via Unsplash)

Elon Musk ex wife Talulah Riley on March 23, wrote “Can you buy Twitter and then delete it, please!? xx.” The text messages were revealed in court filings as part of the Tesla billionaire’s legal battle with Twitter.

Linkedin Report: CRED, upGrad, and Groww are top 3 startups in India

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

LinkedIn revealed the top 25 startups in India; CRED, upGrad, and Groww take top 3 spots

Govt warns digital publishers, channels and OTT platforms against online betting ads

NBDA said that the decision "imperils press freedom" and "goes against the ethos of democracy," adding that it sets a dangerous precedent. (Representative image via Unsplash)

Private satellite TV channels to refrain from broadcasting ads including surrogate ads of online offshore betting platforms.

Simply Speaking: The Psychology of remembering, forgetting, knowledge and common sense

A brand’s positioning merges with other things we know or have experienced. We chatter about this with other people and share our thoughts. Its attitudes become organized. Its values become established. (Representational image: Dan Farrell via Unsplash)

What we remember, why we remember and more interestingly – why we forget. After all, a brand is memory.

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.