All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.
Category: How it Works
Moonlighting Debate: Advertising is a profession of many professions!
Adlanders moonlight for money and creativity. Sometimes, agencies have no choice but to let employees take up side-hustles. Here’s why.
Thums Up unveils new ad campaign ahead of ICC Men’s T20 World Cup 2022
The campaign, which features cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, is promoting how fans get access to match moments, straight from the pitch.
News18 India leads the show yet again
As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market
Over 70% of Bharat users likely to make purchase online this festive season: Sharechat
The report is based on an online survey among 2,843 ShareChat users aged between 18 and 40 years.
The rise and perils of employee influencers and founder brands
Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.
EVolve 2022: EV brands are telling women—hop on!
Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?
Will the festive season continue to ride on the revenge spending wave of 2021?
A 15 to 20 percent jump in festive advertising spends over 2021 is expected.
News18 widens lead over competition between Week 33-36
As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market
TCS is India’s most valuable brand: Kantar BrandZ report
The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.