How it Works – Page 254

Nora Fatehi is promoting sports betting platform on her Insta account

In the past, Storyboard18 has written extensively on offshore sports betting platforms and their rampant marketing initiatives in the country. Chandrima Mitra, partner, DSK Legal, had then explained that considering betting is prohibited in many states in India, advertising of betting is also prohibited. (Image source: News18)

Nora Fatehi’s reward for promoting the platform is its support in her new dance video.

Advertising agencies allegedly offering unauthorized discounts on INS member publications’ ad inventory

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

INS wrote to all accredited agencies advising them to refrain from doing the same which could otherwise attract consequences like disaccreditation.

Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.

Tata Play commences use of GSAT-24 satellite, to increase capacity to 900 channels

Online and OOH have fallen compared to their 2023 levels, offsetting rising TV inflation. (Image source: Moneycontrol)

The increased bandwidth, after inclusion of GSAT-24, will enable Tata Play to provide its users with better picture and sound quality, and an ability to carry 50 per cent more channels.

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

CCI rules in favor of Subway, royalty and advertising charges not profiteering

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.

MCA probes alleged irregularities in Zee Enterprises as SEBI’s interim order raises concerns

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SEBI’s interim order had highlighted concerns of bogus book entries and fund siphoning, leading the MCA to probe potential lapses in corporate governance.

TV ad volume growth stays flat in H1 of 2023, GEC surpasses news genre

IBDF's September 22 board meeting charted AGM plans for October 31.(Image sourced from Moneycontrol)

Within the GEC genre, Hindi GEC emerged as the leading genre for advertising with 24 percent share of ad volumes.

Megalodon set ups AI-based production house

The announcement of Megalodon Productions was accompanied by the release of AI concept film teaser video - The Creepdale, masterfully crafted using cutting-edge AI tools.

With the advent of Megalodon Productions, the company now envisions a collaboration with production houses, movie producers, OTT platforms, and brands, revolutionizing the art of storytelling and audience engagement.

Redseer: India will likely have 40 IPO-ready startups by FY25

In contrast to FY21, nearly twice the number of Indian unicorns are on their way to profitability in FY23. (Representative Image: Mika Baumeister via Unsplash)

Indian startups have been focusing on profitability, weathering through macroeconomic headwinds and a funding winter. The result of which the partner at Redseer, Rohan Agarwal says will be a sizable pipeline of IPO-ready companies in the next 5 years.