The government unveiled an incentive scheme for audio-visual co-production where the Indian co-producer can claim a cash reimbursement of up to 30 per cent on qualifying expenditure in India, subject to a maximum of Rs 2 crore.
Category: How it Works
28% GST impact: Mobile Premier League lays off 350 employees
The announcement of higher tax rates for online gaming had the industry anticipating a significant financial burden. This move has already led to layoffs, starting with MPL.
Nora Fatehi is promoting sports betting platform on her Insta account
Nora Fatehi’s reward for promoting the platform is its support in her new dance video.
Advertising agencies allegedly offering unauthorized discounts on INS member publications’ ad inventory
INS wrote to all accredited agencies advising them to refrain from doing the same which could otherwise attract consequences like disaccreditation.
Digital Personal Data Protection Bill, 2023, highlights; penalties of upto Rs 250 crore for breaches, violations
The Digital Personal Data Protection Bill 2023 was passed in the Lok Sabha on Monday. The bill seeks to establish a robust framework for the protection of personal data in the digital realm.
Tata Play commences use of GSAT-24 satellite, to increase capacity to 900 channels
The increased bandwidth, after inclusion of GSAT-24, will enable Tata Play to provide its users with better picture and sound quality, and an ability to carry 50 per cent more channels.
Weekly Shorts: How brands can accelerate engagement through paid promotions
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
CCI rules in favor of Subway, royalty and advertising charges not profiteering
The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.
MCA probes alleged irregularities in Zee Enterprises as SEBI’s interim order raises concerns
SEBI’s interim order had highlighted concerns of bogus book entries and fund siphoning, leading the MCA to probe potential lapses in corporate governance.
TV ad volume growth stays flat in H1 of 2023, GEC surpasses news genre
Within the GEC genre, Hindi GEC emerged as the leading genre for advertising with 24 percent share of ad volumes.