How it Works – Page 255

Gaming industry lawyer appeals to PMO to retain 18 percent GST on platform fees for online gaming

Imposing a 28 per cent tax liability on the companies for provisioning of such services would be tantamount to equating luxury goods with that of products of daily use and will invariably make this otherwise affordable commodity to increase in its value and cost, that is passed on to the end users. (Representative image by Jon Tyson via Unsplash)

The appeal says increased tax burden will be detrimental to the industry’s growth, leading to job losses and investment decrease in sector.

Tata Group bags title sponsorship of Women’s Premier League

community and connection they foster among fans. (Image source: BCCI Women)

It is to be noted that Tata Group has been active in sports marketing as well. It was the title sponsor for IPL 2022, Mumbai Marathon and Chess tournament.

Civil services, tech most desired professions among men during matchmaking: Shaadi.com

Contrary to popular narratives, age hits men harder in matchmaking and men after the age of 34-35 yrs find it hard to find matches. There are over 6,500 active members on Shaadi.com, who are aged over 60 years and are keen to give love a second chance. In fact, the oldest members on Shaadi.com are 79 years (male) and 72 years (female). (Representative Image: Rinck Content Studio via Unsplash)

Jobs in civil services and tech are most desired among men, while aviation professionals and architects are most desired among women.

Simply Speaking: Why brands need to be woke by design

Free choice and free enterprise are at the heart of the market system of economics. Brands are its lighthouses. Marketing is its language. The great challenges that face the world require brands and businesses to come together, with complementary goals, convergent plans and pool their resources. (Representative image by Rod Long via Unsplash)

Great brands are a force for positive social change. They design their businesses and products to address social issues. This brand-as-business approach to bettering the world is a profound leap forward in supporting the case for capitalism as a practical way to a better world.

Storyboard18 x MC Insider – About an insecure clientele, awards season jabs, and how ideas are getting fished

Catch all the inside industry stories and hot gossip on Storyboard18 and MC Insider on Moneycontrol. (Representational image by CJ Dayrit via Unsplash)

Your regular fix of sizzling hot gossip from adland.

Weekly Shorts: How influencer seeding can boost brands’ SEO efforts

Influencer seeding can help increase brand awareness by reaching a larger and more targeted audience. Increased brand awareness can have a positive impact on SEO by increasing the number of people who search for the brand or its products online. (Representative Image: NisonCo PR and SEO via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Spikes Asia 2023: Dentsu Creative and VMLY&R shortlisted for Innovation Spikes

‘The Killer Pack’ for Maxx Flash, by VMLY&R, Mumbai, India has been shortlisted. (Still from Maxx Flash - The Killer Pack video)

Work for Maxx Flash and TVS Motor Company from India are running for the finals in the category.

Crypto ads and sponsorships banned during Women’s IPL 2023

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Board of Control for Cricket in India (BCCI ) has decided to ban all forms of crypto advertising and sponsorships during this year’s Women’s IPL. The ban has also been imposed on tobacco and betting apps.

OTT content, retail media and localisation of sports to dominate ad, marketing industry in 2023: Report

Retail media in India is expected to double by 2027. In India, the rise of ad spends on digital retail media will depend on how the retail media networks are able to demonstrate the value by complementing search efforts and not competing with them. (Representative Image: Artem Beliaikin via Unsplash)

As per GroupM, India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023. Here are the trends that will push the growth.

Influencer marketing spends by brands expected to cross Rs 1,500 Cr in 2023

By harnessing the power of virtual influencers, Reach Vista brings a new dimension to influencer marketing, enabling brands to establish deeper and more resonant connections with their consumer base. These virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already successfully launched an array of captivating virtual personalities. (Representative Image: Ryan 'O' Niel via Unsplash)

GroupM India’s latest report highlights that influencer marketing will move from a test-and-learn model to becoming an integral part of the marketing mix of large consumer brands.