Category: How it Works

Hardik Pandya 2.0: Turning a new leaf as cricketer, brand endorser

Hardik Pandya's brand value in 2021 - $10 million, as per data provided by Kroll and the number of brand associations stands at 11. The list includes BoAt, Gulf oil, Monster, Dream 11, Britannia and Mensa Brands' Villain (pictured here). His annual fee is Rs 1.5-2 crore.

The cricketer has worked on his physical well-being, his game as well as his image.

EVolve 2022: Can EV charging stations become new outdoor ad platforms?

EV stations can potentially be an impactful outdoor advertising platform, giving brands access to upwardly mobile, tech savvy and an affluent urban consumer base. (Representational image: Rick Govic via Unsplash.)

Seeing ads for products and services while charging your EV at a station is not such a distant reality.

EVolve 2022: Making EVs more desirable and accessible

All leading players are pushing their boundaries when it comes to branding and marketing. The focus is on supplying reliable products and quashing fears and anxiety around owning EVs.

Brands focus on awareness creation and myth busting exercises, community building, influencer engagement and mainstream promotions.

Govt directs ad agencies to ensure strict compliance of guidelines on surrogate advertisements

98% of these processed ads required modification to align with regulatory standards. Over the last three years, ASCI has also reported 1085 cases of advertisements that were in direct violation of law to both central and state regulators. 765 of these were illegal betting ads and 320 were direct liquor advertising.

The directions come in the wake of surrogate ads being noticed in the recent sports events that were televised globally.