Category: How it Works

MIB issues notice to unauthorised rating agency Chrome for violating guidelines

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Chrome Data Analytics and Media is reportedly operating as a rating agency without proper registration.

Creating happy tension: The power of CFO-CMO partnerships

Raja Rajamannar, chief marketing & communications officer and president - healthcare business, Mastercard and Sachin Mehra, chief financial officer, Mastercard. (Image sourced from Forbes and LinkedIn)

The disconnect between CFOs and CMOs is partially a result of how we communicate, but also what we communicate. For too long, marketers and finance people have talked past each other, each communicating what they want without truly listening.

Insider Banter: Partnerships are the key to building successful businesses

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

D2C companies especially should look at symbiotic partnerships as a powerful way of growing their business.

Simply Speaking: The T20-fication of content; TikTok and the fame to flame story

TikTok’s rise is meteoric. Yes, it’s creating a new generation of celebrities – many of whom are younger than the YouTubers who came before them. But the rise of TikTok has wider ramifications, arising from the fact that it was made by, and is still owned by, a Chinese company. (Representational image by Alice Donovan Rouse via Unsplash)

The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players.

“Please help me out and give justice to me,” says Byju’s employee in a tearful video

Khemka, an academic specialist revealed she is the sole breadwinner of the house and she would be driven to commit suicide if Byjus does not release all her dues. (Image sourced from Moneycontrol)

Akansha Khemka, an academic specialist said that she is the sole breadwinner of the house and would be driven to die by suicide if Byjus does not release all her dues.

Food and beverages’ leads ad volumes on TV in H1 2023: TAM

Toilet soaps took the lead among the categories during H1, 2023. The top 10 categories collectively contributed to 31 percent of ad volumes in the period. (Representative Image: Nature Zen via Unsplash)

While January-June 2023 and the same period last year only saw a minor 3 percent rise in ad volumes over the first half of 2021, individual categories showed strong growth.

Cinematograph (Amendment) Bill, 2023: What you need to know

The bill prohibits carrying out or abetting the unauthorised recording and unauthorised exhibition of films. Certain exemptions under the Copyright Act, 1957 will also apply to these offences. The 1957 Act allows limited use of copyrighted content without owner’s authorisation in specified cases such as private or personal use, reporting of current affairs, or review or critique of that work. (Representational image from Unsplash)

The Bill, which was passed by the Rajya Sabha on Thursday, is focused on fighting piracy. However, it also includes other changes.

The power of customer retention: Shifting focus from acquisition to retention

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

Building strong connections with customers takes time. When we spend time understanding users’ needs, preferences, and pain points, we can customize our products, services, and communications to demonstrate that we truly comprehend them.