How it Works – Page 256

Catch you on the ‘flip’ side; The increasing popularity of foldable smartphones

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

In less than five years, foldable smartphones have gone from gizmos purchased by wealthy gadget freaks to stable everyday use devices.

Meta to continue to invest in AI, metaverse; registers $31.5 billion as ad revenue in Q2

Daily Active Users (DAUs) were 2.06 billion on average for June 2023, an increase of 5 percent year-over-year. On the other, the monthly active users (MAUs) were 3.03 billion as of June 30, 2023, an increase of 3 percent year-over-year. (Representative Image: Dima Solomin via Unsplash)

According to Meta, in the second quarter of 2023, ad impressions delivered across Meta’s family of Apps increased by 34 percent year-over-year and the average price per ad decreased by 16 percent year-over-year.

Explained: What is a data clean room?

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

In the most basic sense, all web browsers and big tech companies such as Google, Microsoft, Meta and Amazon and advertisers share data obtained from customers with each other via safe spaces known as data clean rooms.

Esports businesses clarify: 28% GST applies only to real-money gaming, not esports

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

The esports industry is expected to grow over fourfold from Rs 250 crore in 2021 to Rs 1,100 crore by 2025.

Indian Super League media rights tender up for grabs: Who are the leading contenders?

For the first time, ISL has floated an invitation to tender for the media rights for its tenth edition. (Representative Image: The Aztec Soccer Ball by Chaos Soccer Gear via Unsplash)

ISL, backed by the All India Football Federation (AIFF), is jointly owned by Reliance Industries Ltd (65%) and Disney Star (35%).

Nestle net profit jumps 37% to Rs 698.34 crore, revenue up 15%

Nestle continues to focus on portfolio enhancement through ongoing innovation and premiumization initiatives.

The company registered a total revenue of Rs 4,658.53 crore, which is an uptick of around 15.14 percent.

Meta inks MoU with Indian govt to partner on AI, emerging technologies

India’s official AI programme and Meta may also consider establishing a Centre of Excellence to nurture the AI startup ecosystem in the country.

Elon Musk’s X Corp offers discounted ad rates to lure brands

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

X is offering discounted ad rates on video ads which appear next to a list of popular topics in the Explore tab.

India’s largest paint manufacturer is gearing up for a colourful festive season

Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. (Image sourced from Moneyconrol)

A delayed festive season due to Adhik Maas, is generally considered better for paint companies, as the window to paint before festive season is longer.

Coca-Cola Q2 Earnings: India emerged as key growth driver in APAC region

Each bench is created from approx. 50 kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow. (Representative Image: Soheb Zaidi via Unsplash)

Developing and emerging markets remained even, with growth in India and Brazil offset by the suspension of business in Russia in 2022 and a decline in Pakistan.