Category: How it Works

ChatGPT to BARD: Big Tech goes aggressive for AI share

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Generative AI is not only changing the way users will create and consume content but also transforming the way marketers and agencies use the tools to enhance brand communication.

Google Report: Growth in searches for international travel doubled in 2022

Additionally, people have become increasingly alert to opportunities for professional growth, career pivots, and harmonizing work and life, with a growing interest in ‘salary negotiation’ which grew by 60 per cent, ‘upskilling’ by 30 per cent, and ‘career change’, up by 20 per cent. Searches for terms like ‘great resignation’ and ‘quiet quitting’ saw a significant growth of 1030 per cent and per cent. (Image courtesy: Sebastien Gabriel via Unsplash)

Focus on self-care, affordability, professional growth, international travel grew manifold as per Google Year In Search 2022 report.

Google unveils ChatGPT rival Bard, AI search plans in battle with Microsoft

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

The ascent of ChatGPT, a chatbot from Microsoft-backed OpenAI that could disrupt how consumers search for information, has been one of the biggest challenges to Google in recent memory.

Pathaan’s marketing strategy decoded: Building on fan curiosity and SRK’s brands value

What Pathaan did for Yash Raj Films (YRF) was that it saved them a huge marketing cost. The four-year wait added to SRK’s overall brand value was a sure shot crowd puller that YRF knew wouldn’t fail. Marketing Pathaan was an experiment that had very little chance of failure. It started subtly, but started a long time back.

Experts say this ‘less is more’ approach is a one film wonder and cannot be replicated in any other upcoming releases.

ChatGPT, Microsoft vs Alphabet, Big Tech – what you really need to know about the battle for AI supremacy

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

In Simply Speaking this week, explore the deep implications of the likes of ChatGPT and the grand arc of AI.

D2C brands and influencer non- disclosures push personal care to Top 3 violative sectors: ASCI Report

While personal care has always been among the top ten violating categories, in the past two years, it has risen to the top three on account of high volumes of ads violating ASCI’s guidelines. The launch of influencer guidelines in May 2021 along with ASCI’s proactive monitoring using AI-based tools has added to the increased number of ads under scrutiny. (Representative image via Unsplash)

According to the report, there is a 272 percent rise in monthly average of ads scrutinized by ASCI for the personal care sector; 84 percent violations from DTC brands and 68 percent by influencers.

Dentsu Creative’s 2023 trends report focuses on mental health crisis, toxicity in technology, and more

Dentsu Creative identifies 12 trends that will drive and disrupt the industry in 2023. Packaged in six pairs, with both the challenge and opportunity for society examined for each, the agency unpacks what the best of times and the worst of times will mean for brands. (Representative image by Markus Spiske via Unsplash)

In the report, the agency decodes consumer challenges and opportunities for brands with the courage and imagination to embrace a new modern creative toolkit.