Category: How it Works

Budget 2023: Retail sector to benefit from push towards local manufacturing

Custom duty exemptions will also be provided for the manufacturing of lithium-ion batteries for another year. This will help drive the broadening of the local component ecosystem and increase domestic value-addition. (Representative Image: Jason Leung via Unsplash)

From rejig in custom duties on various commodities to focus on emerging AI technology, FM’s focus has been on making India a manufacturing hub.

Budget 2023: Gaming community applauds introduction of section 194BA for winnings from online games

Although the budget didn’t specifically bring out matters of concern related to Animation, Visual Effects, Gaming and Comic (AVGC) sector, stakeholders in the gaming and esports space are glad that attention is given to bring in development that would positively impact the sector. The increased mobile phone production and the announcement of focus on 5G based applications are good news for esports brands

Removal of TDS threshold of Rs10000, introduction of 194BA, focus on 5G based apps: Key takeaways for gaming and esports brands.

Budget 2023 is for the aam aadmi but will it spur consumption?

The tax exemption is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, said analysts. (Representative Image: Ayaneshu Bhardwaj via Unsplash)

Budget 2023-24: The tax exemptions is a positive development for the lower end of consumption as the lower and middle class will have more disposable income, analysts say.

Budget 2023: What’s in it for Gen Z?

The Finance minister also had an announcement for kids and adolescents during her Budget presentation. Nirmala Sitharaman declared the setting up of a national digital library for children and adolescents for facilitating the availability of quality books across the country. (Representative Image: "My Life Through A Lens" via Unsplash)

Here’s a break-up of what the Budget 2023 holds for the youth in the country.

Union Budget 2023: Advertising executives share their expectations in taglines

Union Budget 2023 expectations explained in taglines: It is the last full Indian Budget before the General Elections in 2024 and the mood is cautiously optimistic. Keeping their businesses and aam janta in mind, find out what ad janta really wants from the Budget. (Representational image: Peter Aroner via Unsplash)

From revisiting old ad taglines to infusing pop-culture references, advertising executives share their Budget 2023 expectations in honest taglines.

Women’s IPL: WPL 2023 likely to score high on advertising opportunity, viewership

The ICC Women's T20 World Cup 2024 is to be exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days in UAE. (Representative Image: Pickled Stardust via Unsplash)

The first edition of Women’s Premier League (WPL) is getting attention from marketers. But the proof, they say, will be on the pitch.

Will Women’s IPL be a moneyspinner like the Men’s IPL?

WIPL is now being looked at with a new lens by sporting pundits. Cricket is watched and played by millions of Indians. The Men's IPL made the game even more popular with audiences including millions of women.

Women’s IPL is a step in the right direction for gender equality and women’s empowerment: Rediffusion’s Red Lab report.

Democratising post-production: The future of the creator economy

Of late there are a few cloud collaboration platforms that have greatly helped to minimize any communication gap. But it would still require regularly uploading and downloading footage, exports, draft versions and other assets. The 2022 Adobe conference itself showcased several innovations that are meant to limit the mundane struggles of creators. However, the foundations of the industry haven’t been strengthened in a long time. We’ve just been renovating the structures above. This is a generation for whom every hour is rush hour. They’re constantly innovating, coming up with new concepts and surprising the world. (Representational image by Alice Donovan Rouse via Unsplash)

For the current generation every hour is rush hour. Is the production industry innovating fast enough to keep pace with creators of today and tomorrow?