Category: How it Works

Weekly Shorts: Is Facebook still relevant for influencer marketing?

The Facebook audience in India primarily comprises males accounting for 72.02 percent of the total audience base, and female users stand at 28.01 percent. Millennials (26-39) are the most active user base, winning over 55.16 percent of space. Further, GenX aged 40 to 46 plus occupy 14.58 percent of active users. (Representative Image: Glen Carrie via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

How brands made a splash with movie associations

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

Last year saw a record number of brands partnering with movies; FMCG, tech, and consumer durables led the way.

Pathaan in Ads: A timeline of Shah Rukh Khan and Indian advertising

Shah Rukh Khan is arguably Bollywood’s most loved cultural export who made it in one of the toughest industries of the country, that too without network and wealth. SRK is making a comeback after a series of personal and professional difficulties, all thanks to Pathaan

Shah Rukh Khan or SRK is not just Bollywood’s king but also a badshah of brand endorsements since the 1990s.

ASCI Ad Code: Industry body revises and tightens advertising, disclaimer guidelines for brands

Further, a disclaimer should not attempt to correct a misleading claim made in an advertisement. A disclaimer shall be in the same language as that of the claims of the advertisement, and in case of bilingual advertisements, the disclaimer should be in the dominant language of the advertisement. (Representative Image: Mailchimp via Unsplash)

ASCI’s updated guidelines say a disclaimer should be clearly readable and should remain on screen for more than four seconds.

Influencer marketing agencies set to tweak contracts, educate influencers to comply with govt rules

(From left to right: Influencers Mohammed Salim Khan (MSK) and Roshni Bhatia) The Indian Influencer market is expected to grow at a CAGR of 25 percent till 2025 to reach a size of Rs 2,200 crore. In a bid to comply with the government's new social media influencer norms and rules, agencies managing influencers have been conducting hygiene checks on contracts and educating their talent and marketers about the new rules.

Agencies handling top influencer talent have started working with legal teams to update and tweak contracts.

ChatGPT – OpenAI Impact: Is ChatGPT a threat to copywriting and advertising creatives?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

From fear, amazement to strategic thinking, senior ad leaders, with a background in copywriting, share their immediate reactions and thoughts on ChatGPT.

Simply Speaking: Aping trends is wannabe. It is not what great brands do

Apple is the most valuable enterprise on the planet but you could put Apple’s entire product portfolio together on your desk. It has built value through immense focus and brand identity. Each facet of the brand experience inspires people through both tangible and intangible means. Most Apple users feel a part of a community that is elevating for them. (Representational image by Daryan Shamkhali via Unsplash)

Buck the trend of marginal futility and create something bigger and enduring.

Consumer Affairs Ministry’s rules for social media influencers: Disclaimers, disclosures, up to Rs 50 lakh fine, 6-year penalty

The content as per the ministry should also not contain statements or visual presentations that directly, by implication, by omission, by ambiguity, or by exaggeration are likely to mislead consumers about the product advertised or the advertiser or any other product or advertiser. (Representational image by Goh Rhy Yan via Unsplash)

Consumer Affairs Ministry releases endorsement guidelines for social media influencers sharing any content that might influence buyers’ decision.

Global brands make localization their mantra to tap into $2.6bn Indian gaming market

The growth of global brands in India is not limited to gaming companies only. International brands in the business of gaming peripherals like joysticks, gamepads, gaming keywords, chairs, wireless gaming devices and others are also taking India seriously. Thanks to the increasing number of gamers in the country.(Representative Image: freestocks via Unsplash)

Global gaming brands are focusing on localization in everything from products to marketing plans.