Category: How it Works

YouTube introduces new training program for creators to boost compliance

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

Unlike the previous practice of a single warning throughout the channel’s lifetime, creators will now receive individual warnings based on the specific policy they breach.

P&G Hygiene and Health slashes ad spends by 45% for June quarter

PGHH spent Rs 53.54 crore on advertising and sales promotion in the June quarter of the year 2024, a sharp decline from Rs 96.92 crore spent in the corresponding quarter of the previous fiscal. The ad spent in the previous quarter ending March 31, 2023, was at 106.53 crore. (Image source: Moneycontrol)

The company cut down its ad spends by 9.5 percent in the full year over the previous year.

India’s total internet subscribers touched 881.25 million in March 2023: TRAI

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

Out of 881.25 million internet subscribers in India, the number of wired internet subscribers is 33.94 million and the number of wireless internet’ subscribers is 847.31 million.

We love creativity but will keep annoying you if you cross the line: Rohit Kumar Singh

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, Secretary, Department of Consumer Affairs highlighted inflation management, especially in terms of commodities, and protecting the interests of consumers.

Mamaearth owner Honasa Consumer’s Aqualogica brand clocks Rs150 crore in ARR

Aqualogica has made clean drinking water accessible to those in need. Over the last 18 months, the brand said it has adopted 10 villages and been able to impact 10,000 lives supplying 2.5 million liters of water. (Representative Image: m_____me via Unsplash)

The digital-first brand caters to the requirements of Indian skin and tropical weather. With over 25 SKUs, the brand has launched two ranges – Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients.

JioCinema’s Taali touches 25 mn viewers in 2 weeks

With 25 million/2.5 crore viewers, Taali reaffirms JioCinema's position as a clear frontrunner in the digital entertainment landscape.

Boasting an IMDb rating of 8.6, with a prominent position on the Ormax charts as one of the leading originals in the launch weeks, Taali continues to be hailed by the audience as one of the most loved series, since its launch.