How it Works – Page 260

Explainer: How Netflix will find out if a user is sharing password

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

Since it announced a crackdown on password sharing, Netflix has been rapidly gaining subscribers and has already added 6 million new accounts globally.

Festive quarter fuel: AdEX to increase by 20% during H2 2023

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.

Weekly Shorts: Tips for authentic influencer marketing strategies

The definition of OTT broadcasting service has also been revised, which now includes social media creators, who post regularly.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

TRAI issues recommendations on AI; states urgent need for regulatory framework

The Government may take appropriate measures to provide relief to the FM radio operators to address challenges posed due to COVID-19 pandemic. (Representative image by Rod Long via Unsplash)

TRAI releases recommendations on AI and bats for the urgent need for a risk-based framework for the regulation of AI use cases.

India’s smartphone market stabilizes post 1% shipment decline in Q2 2023

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

Canalys research revealed that Samsung retained its leading position in the Indian smartphone market, followed by vivo and Xiaomi.

OTTs under MIB scanner: Now trailers, ads, promos must carry age classification

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

Earlier this week, Anurag Thakur chaired a meeting with OTT players reminding them to prevent vulgarity and abuse under the guise of creative expression.

Temporary Relief: Madras HC directs Google to charge Disney+Hotstar only 4% commission

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

Google clarifies that the interim order applies to only Disney + Hotstar and solely for the period in which legal proceedings take place.

Drive-in theatres with car stereo synced audio could soon become a reality in India

Maruti Suzuki India was the leading advertiser in 2024 followed by LIC of India. (Representational image by Alexey Ruban via Unsplash)

The regulatory body initiated an open consultation in April on PVR’s proposal to provide drive-in theatre services utilising small-range FM broadcasting. However, certain media companies oppose this initiative, and expressed concerns that it could adversely impact smaller FM channels in the region.

OTT players given 2 weeks to respond to government’s proposal of regulating content

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

Information and broadcasting minister Anurag Thakur said OTT platforms should be sensitive to India’s cultural diversity, they must also reflect the collective conscience of the country and provide a healthy viewing experience for people of all age groups.

Influencers should be regulated without inhibiting their creativity, Meesho’s Vidit Aatrey

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey says that while regulation is a broad and subjective topic and a lot also depends on what kind of regulations are being introduced.