How it Works – Page 261

Weekly Shorts: How YouTube and its influencers stay relevant and at the top of their game

In 2021, influencers generated 20M posts, which increased by 2.21 percent to 22M in 2022, the greatest growth in the SEA area. It shows that with the rising popularity of short and long-form videos, companies and content producers view YouTube as a platform for sponsored partnerships and building multiple touchpoints with users. (Representative Image: Rachit Tank via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues

The industry body states in the latest report that like traditional education ads, edtech ads overemphasise marks and ranks, with mathematics and science dominating the subjects depicted in advertisements. (Representative Image: Ahmed Hindawi via Unsplash)

ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.

Dentsu-Kantar report: How marketing can help companies attain sustainable development goals

This offer will remain valid until 6th August. (Representative Image: Markus Spiske via Unsplash)

Dentsu and Kantar’s Sustainable Transformation Practice launched a study into the role APAC marketers play in achieving corporate sustainability ambitions.  Here are the highlights.

Edtech ads: ASCI flags off edtech brands’ advertising for tall claims, stereotypes, focus on marks and ranks

ASCI's report states that while the marks-linked narrative is not unique to EdTech, spending crores of rupees in perpetuating this narrative can be considered undesirable for society at large. This pattern is seen as problematic by several experts and parent groups that are able to look beyond the immediate impact of advertising promises. (Representative image: Compare Fibre via Unsplash)

ASCI released EdNext a study to spotlight edtech brands’ bad practices and attempts to lay down a responsible approach to edtech advertising.

Advertising on Elon Musk’s Twitter: Why are brands still on the micro-blogging platform?

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

Industry experts weigh in on the challenges of advertising on Elon Musk’s Twitter.

Jobs in advertising, market research, public relations in demand: Report

Ahmedabad (+14 percent) is the only city to register double-digit annual growth, with the elevated demand in the pockets of advertising, market research, PR and media and entertainment industries. (Representative Image: Jason Leung via Unsplash)

With the increase in marketing efforts and adoption of Artificial intelligence (AI) by brands, jobs in advertising, market research, public relations, and related industries have increased, states foundit Insights Tracker.

Bombay Shaving Company’s Shantanu Deshpande on Shark Tank’s new season, founders-investor relationship

"All the investors on the show are founders and many of them are close friends of mine and have been public about their relationship with fundraising and they will absolutely agree with this. So, I hope for the future seasons of Shark Tank they show this relationship to be one of equals." - Shantanu Deshpande, founder, Bombay Shaving Company (Representative image via Twitter - @ISushmaPandey & @world_dais)

Shantanu Deshpande emphasises on the need to treat founders of the companies coming on the show equally.

Motilal Oswal Group’s Raamdeo Agrawal: Goodwill takes 25 years to build, but takes 25 minutes to destroy

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

At the launch of ’10X your business’ written by JumboKing Foods MD Dheeraj Gupta, we caught up with Gupta and Motilal Oswal Group’s Raamdeo Agarwal to talk about collaborative growth and the power of franchising.

Weekly Shorts: Top Indian brands on Instagram; tips to enhance influencer marketing strategies

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Women and gaming: Gamers uphold equality, but are gaming co boardrooms failing to reduce gender gap?

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

Reports say there are more than 900-plus gaming companies in India, as of 2022, but less than 10 percent of them are led by women.