Category: How it Works

Network18’s TV News business beats industry trends, registers 26% revenue growth in Q1

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

India’s largest TV news network registered a revenue of Rs 337 crore in the first quarter of current fiscal, as compared to Rs 266 crore in the same period last fiscal.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.

Network18 Media & Investments Q1 revenues jump 142% to Rs 3,239 cr

The highlight of the quarter was JioCinema, which set new benchmarks for IPL streaming. Nearly 450 million viewers tuned in to JioCinema to watch IPL, delivering a total of 17 billion video views with an average watch-time of more than 60 minutes per user per match. (Image source: Moneycontrol)

Network18 Q1: The company said its TV News network delivered strong growth in revenue driven by leadership in key markets as its channels continue to be number 1 in the Hindi, English and Business news genres.

Young Indians are going on a shopping spree on social media. Here’s why and how

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

According to ‘The next-gen social commerce playbook’ developed by Havas Media Network in partnership with Snap Inc., 94 percent of social media users in India have made apparel purchases on/via social media.

Explained: Why BTS’ Jung Kook is a smart marketer

Jung Kook is the youngest member of BTS, and has been grabbing eyeballs after the release of his latest single, ‘Seven’. He collaborated with American rapper Latto for the piece and featured South Korean actress Han So-hee in the music video. ‘Seven’ went live on July 14. (Image Source: YouTube/@HYBELABELS)

By repurposing old numbers K-Pop artist Jung Kook has made a Gen-Z approved marketing move for his latest single, ‘Seven’.

Data protection bill may empower users to ask platforms to delete all of their data

In regards to deletion of user data, under the previous (2022) draft, if a user in India asks a major social media platform to delete data stored with them, the platforms could have just opted to only erase their personal data, and keep the rest of the data in a deanonymised format. (Representative Image: Towfiqu barbhuiya via Unsplash)

According to the 2022 draft of the Digital Personal Data Protection Bill, if a user asks a platform to delete their data stored with it, the platform could have just erased only the user’s personal data and kept the rest of it in a deanonymised format.

Plague of overvaluation in the startup world

Bengaluru is home to more than 40 unicorns valued at over $1 billion. (Representative Image: Annie Spratt via Unsplash)

As startups sail through rough waters, boards need to ensure future alignment and take more responsibility to guide and support founders during challenging times.