Category: How it Works

Threads explained: How is the new Meta app different from Twitter? Steps to install, verification and privacy

Meta also indicated that it will continue to invest in artificial intelligence (AI) and the metaverse.

Threads’ app display is very similar to Twitter, it offers an interface very similar to Instagram as well. There are buttons to like, repost, reply to or quote a “thread,” and counters showing the number of likes and replies that a post has received.

GfK CMO survey: Indians followed by Americans have a positive perspective on marketing

As per the report, factors that drive effective marketing for leaders in marketing are categorised into three pillars: Impact (capability of team and demonstration of ROI), Alignment (leveraging the brand’s commercial value and purpose), and Investment (C-suite commitment to brand and marketing investment).(Representative Image: Randalyn Hill via Unsplash)

As per CMO Outlook Index, in companies where the marketing leader feels they have a strong brand purpose, marketing typically has more influence.

Twitter vs Threads: Influencers on Instagram’s new app and who will leave Twitter

On the subject of Meta's Threads, influencers are appreciating the interface of the newly launched app where they are calling it uncluttered and seamless.

Those who enjoy negativity, toxicity, and complaining will never leave Twitter, influencers said. The upside is that those who don’t use Twitter for this reason will be able to find a place in Threads.

Future of Adtech: Navigating the growth and potential of retail media

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

Amitt Sharma, founder – VDO.AI, delves into the future of AdTech in relation to the growth and potential of retail media, highlighting its impact on the retail industry and offering strategies for AdTech companies to capitalize on this lucrative opportunity.

Meta’s Threads gets 10 million sign ups within 7 hours of launch

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Everything you need to know about Threads – Meta and Mark Zuckerberg’s Twitter Rival that launched today.

Union cabinet clears personal data protection bill

The research finds that 72% of surveyed buyers in India who consume B2B influencer content say that it helps build brand trust, and 70% say it creates awareness of different products and solutions.

The new bill has removed the need to locally store all user data by businesses, and instead allowed the leeway of storing such data in ‘trusted geographies’.

How can ad agencies ensure long-term success?

According to Adityan Kayalakal, paying a little more attention to the advice they give clients would help ad agencies tremendously.

Adityan Kayalakal shares important dos and don’ts on ad agency brand building and how they can improve relationships with clients.

Google’s TrueView Ads misalignment: Adalytics research reveals how ad dollars are spent on non-compliant video units

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

Findings of the research suggest the practice has been going on since 2020.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue

ZEE-Sony merger inches forward as NCLAT disposes of IndusInd’s appeal

The insolvency proceedings filed by IndusInd bank would have had great ramifications on the merger if not disposed of by NCLAT. The merger would have been stalled indefinitely as the creditors would have gained control and started scouting for a buyer.

However, obstacles remain, as the matters before the SEBI and the SAT can still trip up Punit Goenka’s helmsmanship of the merged entity, and significantly delay matters.