How it Works – Page 251

Fact-check: Is Reynolds really discontinuing its iconic 045 ball pen?

The Reynolds 045 fine carbure pen will still be available in the market, and the company has no plans of discontinuing it. (Image source: Moneycontrol)

’90s kids’ were left disheartened after a viral social media post suggested that Reynolds is discontinuing its iconic ball pen, the 045.

Goenkas move SAT against SEBI’s confirmatory order

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

Punit Goenka argued that such an order before the investigation’s completion was unjust, seeking an interim stay and the quashing of the SEBI order.

Weekly Shorts: Tap the right holiday influencers during festive and winter season

The SFV market has generated $95–100 million in FY24 (Representative Image: Toni Hukkanen via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Explained: Trademark infringement in Google Ads, keywords and policies

By launching stores in India, Google aims to replicate Apple's retail strategy

DRS Logistics complained that Google’s use of its trademark as a keyword was diverting users to rival websites. The Ads Trademarks policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks. This has been upheld by the recent Division Bench decision of the Delhi High Court.

Akshay Kumar leads celebrity endorsements in H1 2023 with 31 hours daily visibility: TAM

Akshay Kumar was the most visible star in the first half of 2024, with an average visibility of 22 hours per day across all channels, according to the TAM AdEx report.

As per TAM, celebrity endorsements saw a 21 percent growth in share during Jan-June ’22, and an 11 percent growth in share during the same period in 2023.

Talent is basic. Most people will have it; Prathap Suthan on the secret to lasting long in ad business

"Love your work. Marry your work. Make it your shadow. You have nothing else in the world to call yours." (Representative Image: Clemens van Lay via Unsplash)

Prathap Suthan, CCO, Bang In The Middle shares the secret behind lasting long in a business. FInd out what the answer is.

Why TV and digital media companies are pursuing esports IPs?

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

According to experts, the biggest reason behind mainstreaming of esports is that it is now reaching a much broader and diverse audience, including those who have previously never been exposed to it.

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.

Elon Musk says block feature on X to be deleted, ‘it makes no sense’

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Elon Musk was responding to Tesla Owners Silicon Valley who has asked, “Is there ever a reason to block vs mute someone?”

Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.