How it Works – Page 250

CNN-News18 No.1 for over a year with 35.3% market share

On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube, surpassing Times Now which had 795 million views. On Facebook too, CNN-News18 had 787 million views, as compared to 731 million views of Times Now. (Image source: YouTube)

In the 15+ TG (considered as the core segment by advertisers for media planning), CNN-News18 has maintained its top position by capturing 34.6 percent market share.

AI and tech poised to revolutionize India’s creator economy

The Ministry stated that through the Global IndiaAI Summit 2024, India aspires to establish itself as a global leader in AI innovation, ensuring that AI benefits are accessible to all and contribute to the nation's socio-economic development. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

Fact-check: Is Reynolds really discontinuing its iconic 045 ball pen?

The Reynolds 045 fine carbure pen will still be available in the market, and the company has no plans of discontinuing it. (Image source: Moneycontrol)

’90s kids’ were left disheartened after a viral social media post suggested that Reynolds is discontinuing its iconic ball pen, the 045.

Goenkas move SAT against SEBI’s confirmatory order

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

Punit Goenka argued that such an order before the investigation’s completion was unjust, seeking an interim stay and the quashing of the SEBI order.

Weekly Shorts: Tap the right holiday influencers during festive and winter season

The SFV market has generated $95–100 million in FY24 (Representative Image: Toni Hukkanen via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Explained: Trademark infringement in Google Ads, keywords and policies

By launching stores in India, Google aims to replicate Apple's retail strategy

DRS Logistics complained that Google’s use of its trademark as a keyword was diverting users to rival websites. The Ads Trademarks policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks. This has been upheld by the recent Division Bench decision of the Delhi High Court.

Akshay Kumar leads celebrity endorsements in H1 2023 with 31 hours daily visibility: TAM

Akshay Kumar was the most visible star in the first half of 2024, with an average visibility of 22 hours per day across all channels, according to the TAM AdEx report.

As per TAM, celebrity endorsements saw a 21 percent growth in share during Jan-June ’22, and an 11 percent growth in share during the same period in 2023.

Talent is basic. Most people will have it; Prathap Suthan on the secret to lasting long in ad business

"Love your work. Marry your work. Make it your shadow. You have nothing else in the world to call yours." (Representative Image: Clemens van Lay via Unsplash)

Prathap Suthan, CCO, Bang In The Middle shares the secret behind lasting long in a business. FInd out what the answer is.

Why TV and digital media companies are pursuing esports IPs?

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

According to experts, the biggest reason behind mainstreaming of esports is that it is now reaching a much broader and diverse audience, including those who have previously never been exposed to it.

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.