How it Works – Page 250

ED arrests four Vivo executives, including one Chinese national

The first source said Vivo executives were summoned to the ED’s Delhi office for questioning, and then arrested. They will appear in court later on October 10, the source added. (Representative Image: Amanz via Unsplash)

The arrests add to the legal troubles of the Chinese phone maker, and comes amid rising tensions between Beijing and New Delhi over issues ranging from border disputes to India’s increasing scrutiny of Chinese businesses and investment.

Credo Brands Marketing, RBZ Jewellers get Sebi nod for IPO plans

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

The Sebi has issued observation letter on the draft papers filed by Credo and RBZ, on October 6 and September 28, respectively. In Sebi’s parlance, obtaining observation means the company can start the IPO launch process.

How AI is shaping the next era of content monetization

Deep learning algorithms can transform ordinary videos into visually stunning creations, adding a layer of sophistication to content without the need for extensive manual editing. (Image by Possessed Photography via Unsplash)

Generative technology is also being utilized by content creators to bring fictional characters to life or seamlessly integrate themselves into popular memes and trends.

IPG Mediabrands releases first ‘Media Responsibility Index’ in collaboration with MAGNA

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

The MRI India evaluates media platforms across four crucial Environmental, Social, and Governance (ESG) aligned priorities: Safety, Inclusivity, Sustainability, and Data Ethics.

TV and OTT content influences perception about mental health, say 82 percent Indians: ITC Survey

Be it GenZ or Millennials, everybody is battling stress, albeit due to varying causes. The survey findings highlight the various stressors and de-stressors at Work, in Relationships and the overall attitudes towards mental health and wellbeing. (Representative Image: Total Shape via Unsplash)

ITC’s Feel Good with Fiama Mental Wellbeing Survey 2023 unveils interesting facts about Mental Health perceptions.

Early trends predict strong festive season sale for e-commerce companies

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

This year customers were seen purchasing expensive items, like phones and TVs, because they were available at a steeper discount. That decision, however, dented the demand for products in other categories.

How cross-branding impacts the gaming industry

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

As per All India Gaming Federation, the Indian gaming market is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, growing at a CAGR of 28-30 percent.

Maruti Suzuki to infuse Rs 50,000 crore by FY31 towards boosting capacity

The capital expenditure plan includes the expected investments directed towards the production of EVs, aligning with the automaker’s strategy to bolster its presence and offerings in the rapidly evolving EV segment. (Representative Image: Adrian Balasoiu via Unsplash)

Investments will be directed towards enhancing the supply chain, expanding export infrastructure, and strengthening marketing and sales teams.