Category: How it Works

Is WhatsApp going to start showing ads in chat screens?

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Reports have suggested that WhatsApp is going to show ads in chat screens. The Meta-owned messaging app however has denied it.

Weekly Shorts: Instagram influencers for this holiday season

The next few months will be tricky for many brands and marketers. The holiday sale season will kick off next month with Halloween, followed by Black Friday and Cyber Monday 2023. The challenge be to create buzz leading up to the event with the help of the right influencers. (Representative Image: Maddi Bazzocco via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

How getting due credit helps young creative minds

In an industry where asking for help could look like a sign of weakness, many young creatives tend to suffer in silence and grind away. (representative image by Samuel Regan-Asante via Unsplash)

In an industry where we rarely see (0.01%) attribution and credit given to us in magazines, press or even an Instagram post, giving credit where credit is due is imperative.

Deloitte report: Private consumption in India projected to expand to $4.5 trillion

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

The report highlights that malls and shopping centres account for a significant share of the organised brick-and-mortar retail sector. This segment is expected to grow at a rapid pace, with a projected ~17 percent CAGR from 2022 to 2028, outpacing the overall growth of the retail pie.

All smartphones will have to support for NavIC by the end of 2025: Rajeev Chandrasekhar

“Net Neutrality in India was a hard fought battle for those who remember - which started during UPA government and peaked in 2015/2016. I led an effort where over 5 lac Indians wrote to TRAI opposing efforts of some telcos to cabelize the internet and double dip/charge,” the minister said in a social media post. (Image sourced from Moneycontrol)

5G smartphones would have to support NavIC by 1 January 2025, and other phones by December 2025, the minister said.

Online e-tailing festive month sales to be around Rs 90,000 crores: Study

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

The e-tailing industry recorded approx. 10 percent YOY GMV growth (Jan – Jul 2023 vs Jan-Jul 2022). However, with the broader economy coming back to business-as-usual levels, this festive season is likely to catalyze online consumption demand, expects Redseer.

TRAI releases Draft Registration of Consumer Organisations (Amendment) Regulations, 2023 for comments

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

The proposed amendment would enable Authority to register capable consumer organisations having wider reach to work in more than five states! UTs under national level registration. It simplifies the registration process for such consumer organisations.

NBDA and NBF hit out at I.N.D.I.A bloc’s boycott of news anchors, saying it ‘imperils press freedom’

NBDA said that the decision "imperils press freedom" and "goes against the ethos of democracy," adding that it sets a dangerous precedent. (Representative image via Unsplash)

Broadcasters groups NBDA and NBF said that the opposition bloc’s decision is “draconian”, “goes against the ethos of democracy” and sets a dangerous precedent.

ZEE, Punit Goenka Case: SAT doubts SEBI will conclude ZEE investigation within stipulated time

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The Securities Appellate Tribunal’s (SAT) observation follows SEBI’s order barring Punit Goenka from holding key managerial positions in ZEE group companies over alleged fund misappropriation.