In a bid to understand the reasons that discourages people from booking holidays online in India, Alike, the social travel marketplace, recently conducted a survey across its official social media channels and online travel communities. This survey aimed to uncover the key reasons that put-off people from booking their holidays online.
The survey findings reveal that a 40 percent of respondents found the information on destinations, accommodations, or prices to be misleading, which erodes trust in online holiday brands.
A further 26 percent of respondents were put-off by a previous experience of subpar customer service during travel planning, that left them feeling unheard and unsupported.
The report further highlighted that 21 percent of respondents expressed frustration with the time-consuming process of hunting for the best deals tailored to their preferences. This task of sifting through numerous options often leads to hours spent comparing choices. 12 percent respondents noted the absence of personalised recommendations and travel options, which resulted in a feeling of robotic treatment with one size fits all, cookie-cutter options presented on the online holiday booking platforms.
Ashish Sidhra, co-founder at Alike, remarked, “The Indian consumer is used to benchmark digital experiences in their daily life, and it is high time they are served with similar quality of service in online holiday bookings as well. We at Alike are proud of the continued top-rated reviews from our global customers and are committed to offering the same trustworthy online experiences for holiday bookings for our Indian customers, that are based on global best practices.”