Category: How it Works

45 percent of Indian short-form video users reside in semi-urban and rural centers : Redseer

Content led by the ‘hook and hero’ narrative is effective in reaching out to diverse user demographics. SFV platforms are home to original and relatable content which is seen to have grown to 99 percent in 2023, in comparison to 92 percent in 2022. (Representative Image: Florian Schmetz via Unsplash)

The Tiktok ban of 2020 left a major content gap that was quickly filled by the rise of both Indian and international short-form video (SFV) platforms, states Redseer report.

88 percent of workers anticipate regular utilisation of generative AI in the coming years : Report

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)

89 percent say poor technology impacts productivity, with 40 percent set to quit due to poor technology

Deloitte casts doubt on Dunzo’s ability to continue as going concern

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

A company is typically considered a ‘going concern’ if it has sufficient resources to continue to operate indefinitely and to avoid any potential bankruptcy risks. This is not, however, the case with Dunzo.

Voltas denies reports of Tata considering sale of home appliance business

Voltas reiterated its commitment to the home appliances business and vowed to strengthen its leading position in the sector. Commenting on the news reports causing embarrassment and raising concerns among shareholders and investors, the company said it is initiating steps to address the issue with Bloomberg, seeking clarification. (Image source: Moneycontrol)

The statement released by Voltas expressed strong discontent with the news, labelled it as “totally incorrect and blatantly false,” stressing that there was no factual basis to support the claims made.

Online gaming companies continue to be on India’s radar: Sources

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

The government has identified instances where online gaming companies restructured themselves to evade GST & income tax.

Aim to make Sweet Karam Coffee a global FMCG brand of South India, says CEO

Nalini Parthiban emphasised their growth over the past few years, stating that they now handle approximately 10,000-12,000 monthly orders, primarily through their website and app.

The well-known South Indian snack brand, Sweet Karam Coffee, based in Chennai, has recently secured $1.5 million in funding from Fireside Ventures. These funds will be allocated towards expanding their offline presence, exploring new markets, and fortifying their product range.

AI for all: Creating a safe haven for women

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

Reports from Harvard Business Review have raised an alarming truth: AI can perpetuate gender biases, reflecting our own societal prejudices.

79 percent of Indian businesses to increase investments in advertising and marketing : Amex

This year, 72 percent of Indian businesses are expecting a surge in B2B spending, which is outpacing the global average of 49 percent. (Representative Image: Campaign Creators via Unsplash)

As per a survey commissioned by American Express with the Centre for Economics and Business Research (Cebr), 68 percent Indian businesses expect to spend more on business and professional services for the rest of the year.

FMCG volumes up 8.6% in September quarter, discretionary spending up as inflation eases: NielsenIQ

The panel expects a strong demand for sustainable, eco-friendly packaging. With 71% of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious.(Representative Image: Ananthu Ganesh via Unsplash)

India’s FMCG industry saw an overall growth of 9% in the July to September quarter, with volume growth surpassing price growth for the third quarter in a row.