How it Works – Page 234

Why is Diwali advertising important in the brand marketing calendar?

The window of Diwali shopping started changing a decade or so ago. From a full month, the window narrowed to a couple of weeks (readymades replaced the tailored dress). One particular year it became just one weekend. Retailers held their breath hoping for a blockbuster weekend to save their bacon. (Representative image by Anshu A via Unsplash)

Festivals like Diwali reduces ‘consumption guilt’. It brings in a sense of urgency and immediacy. Brands also believe that a good Diwali sales push helps brand momentum, dealer confidence and word of mouth, writes Ambi Parameswaran.

Zee in “active engagement” with Sony over proposed merger scheme: Punit Goenka

Zee and Culver Max merger was given the greens signal by the National Company Law Tribunal (NCLT) in August but there was an obstacle when Goenka, who was spearheading the plan, had to step down as CEO.

Marketing Mocktail: Standardize vs. Customize-brand localization explained

The extent of localization that global brands need to do depends on the interplay between the category and culture of the market. (Representative Image: Lucas George Wendt via Unsplash)

One of the key decisions a global brand needs to make is what and how much to standardize and what and how much to customize.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

Disney+ Hotstar loses 2.8 million subscribers in fourth consecutive quarterly decline

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Disney CEO Bob Iger says they would like to stay in the India market and are considering their options, amidst deal talks over its Disney Star business.

WhatsApp’s head Will Cathcart indicates potential introduction of ads

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

NCLAT defers hearing IDBI’s appeal against Zee Entertainment to December 6

The complaints were filed by PF Digital Media Services (now DNEG India Media Services Ltd) and film producer Ravinder Walia.

In May 2023, the NCLT’s Mumbai bench refused to entertain IDBI’s plea noting that it was barred under Section 10A of the Insolvency and Bankruptcy Code (IBC).

68 percent of female respondents ranked themselves as the primary decision-maker in shopping: Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

Hybrid shopping leads with 54 percent reporting they will combine online and offline shopping, followed by 44 percent who said they would shop online only.

Nazara Tech Q2 results: Net profit jumps 53.3 percent to Rs 24.2 crore, revenue up 13 percent

Only 32% make in-game purchases immediately after installation. But within a week, 56% of users convert to paid models via microtransactions.

Revenue from operations was at Rs 297.2 crore for the quarter, up 12.7 percent from Rs 263.8 crore in the corresponding quarter last year.

TRAI extends deadline for comments on “Digital Inclusion in the Era of Emerging Technologies” consultation paper

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

In its consultation paper, TRAI had analysed digital inclusion gaps in India.