WhatsApp’s head Will Cathcart indicates potential introduction of ads

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

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 | November 9, 2023 , 11:46 am
Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)
Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp Channel is in the process of developing or testing fresh voice message and sticker features. The platform may also introduce advertisements in the Status feature, as per reports.

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

“There could be ads in other places — channels or status. For example, channels might charge people to subscribe, they might be exclusive to paid members or the owners might want to promote the channel. But, no, we won’t put ads in our inbox,” according to the report.

In 2019, WhatsApp tested ads in the beta version’s Status segment, although never converted to the public version.

WhatsApp reported that it took action against 7.11 million accounts in September. According to reports, among these, 2.57 million accounts were banned proactively, even before receiving any user reports.

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