How it Works – Page 233

Digital Competition Law for tech companies likely after Lok Sabha polls: Sources

The taskforce is expected to be operational by June, the Mint report stated.

The central government’s plan to introduce a Digital Competition Law faces uncertainty, marked by significant resistance from major players in the tech industry.

Diwali 2023 season: Sales at retail & online stores clock all-time high, 65% of online sales outside Tier-1 cities

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

The Confederation of All India Traders (CAIT) has announced that India’s retail markets have recorded a record trade of ₹3.75 lakh crore due to the Diwali festival, projecting additional cumulative sales worth ₹50,000 crore in the upcoming festivals of Govardhan Pooja, Bhaiya Dooj, Chhath Pooja, and Tulsi Vivah.

MIB’s proposed new broadcasting regulations to include OTT and strengthen self-regulation

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Set to replace the outdated Cable Television Networks (Regulation) Act of 1995, India takes a bold step into the digital age as the Ministry of Information and Broadcasting introduces the Broadcasting Services (Regulation) Bill, 2023.

Punit Goenka addressed reports about Zee-Sony India merger talks stalling over disagreement on leadership

Punit Goenka said, “We are in active engagement with Sony on various parts of the entire scheme to be finally implemented after all the approvals that we have got.”

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

Is brand purpose finding a new meaning in marketing playbooks?

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Not all brands can or should be champions of some purpose or the other. Brands have to integrate individual, planet and societal benefits more strongly and recalibrate the weightages from time to time, opine brand experts.

Festive ad spends would have been dull without Cricket World Cup

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

Ad industry mavens say certain consumer tech sectors such as edtech, fintech, foodtech, and e-commerce have reduced ad spending, and without the Men’s Cricket World Cup, this festival season would not have been very vibrant for the industry.

Category: How it Works