Category: How it Works

Food influencer Foodpharmer calls out brands for using refined flour in brown, multi-grain breads

Revant Himatsingka goes on to explain that white bread is filled with maida, which lacks the fiber since the germ and bran layers of wheat are removed during refinement. He also adds that brown breads in India are also not healthy.

Himatsingka took to LinkedIn to talk about how most bread brands end up using refined flour (maida) as their first ingredient despite marketing their breads as “whole wheat” or “multigrain.”

Elon Musk kills the blue bird; So what’s the new Twitter logo?

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

Twitter-owner Elon Musk says Twitter to change its logo, adieu to ‘all the birds’ he tweets.

Early birds and late worms: A brand manager’s 3-pinch model for content relevance

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

In the era of fast-moving timelines, the format of storytelling can make all the difference. The content equivalent of the 3-Pinch Model works similarly – tell the story in 3 words, 3 paragraphs or 3 pages.

Talented scripts new work norms that are unheard-of in ad agencies

Talented stated that the handbook is the result of months of research, thoughtful debate, and serious introspection among 30 plus members of Talented's founding team. (Representative image via Unsplash)

The indie agency’s open-sourced playbook has chapters featuring their best practices, including paid tests during interviews, no follow-ups culture, 3-day full and final settlement policy, 8 hours work rule, and more.

Inside Banter: Into the minds of the world’s most creative people

Piyush Pandey shared stories about his “memory palace” which held a mega-store of memories, anecdotes and flashes of insights collected across his life journey from Jaipur, Ranji cricket, the early advertising days and then multiple legendary Ogilvy-client partnerships. (Representative Image: Etienne Girardet via Unsplash)

In one’s daily life, it pays to speak to diverse sets of people, or read diverse magazines or websites and set up opportunities to meet audiences and people that one would not, in the daily course of life. Be curious.

Festive quarter fuel: AdEX to increase by 20% during H2 2023

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.