Category: How it Works

News broadcasters to gain weekly access to raw level data

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

BARC India is set to eliminate the four-week rolling average, initially implemented upon the resumption of news genre ratings after a 17-month hiatus.

Centre has the right to regulate Online Gaming: MeitY tells Delhi High Court

The Acharya Chanakya Educational Foundation has urged Uber India to act responsibly in protecting the interests of the nation’s youth. (Representative Image: Jack Hamilton via Unsplash)

The central government has responded after the Social Organization for Creating Humanity (SOCH). challenged the constitutional and legislative validity of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023, which aim to regulate online gaming.

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.

India most distrusted country when it comes to climate change: Report

35 percent believe government is doing well on balancing climate needs with reliable and affordable energy; 34 percent believe that the government is doing well on balancing climate solutions with economic recovery and growth. (Representational image by Markus Spiske via Unsplash)

65 percent of businesses are not doing well at living up to their climate change commitments.

Apple, Disney, Lionsgate, IBM and others cut off ad spending on Twitter after Elon Musk’s agreement with antisemitic post

Musk has argued that OpenAI, now closely aligned with Microsoft Corp. and worth billions, strayed from its founding commitment to operate in the public interest.

The billionaire CEO’s support of such content led to widespread criticism and raised concerns about the potential amplification of hateful narratives on social media platforms.

Glenmark’s La Shield wins big at OTC Health and Wellness Conference 2023

As the brand prepares for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a robust presence on digital platforms. (Representative Image: Giorgio Trovato via Unsplash)

La Shield’s campaign ‘Be Sun wise’, which won at the OTC Health and Wellness Conference 2023, leveraged the available online information through creative optimization to provide consumers with relevant, real-time, city-specific UV index data.

Global luxury market projected to reach €1.5 trillion in 2023

Saudi Arabia is accelerating, attracting investments of major luxury brands; and Australia has provided fertile ground for growth. (Representative Image: Devon Janse van Rensburg via Unsplash)

Despite challenging macroeconomic conditions, the market registered robust growth of 11-13 percent, at constant exchange rates.

81 percent of Gen Z employees have leveraged generative AI at work

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Corporate social responsibility is important to Gen Z, with more than three-fourths (78 percent) reporting that they want to work a company that is outspoken about social issues.

Explained: The many brands in Reliance Consumer Products’ portfolio

In September, it was reported that Reliance Retail was investing Rs 300 crore of equity into RCPL. As per the last fiscal financial statement of RCPL as highlighted in a report in Economic Times, Reliance Retail had already infused Rs 277 crores. (Image source: Campa Cola - Moneycontrol, Sosyo - News18 Hindi, Lotus Chocolate - News18)

Reliance Consumer Products Limited (RCPL), which was established in 2022, has been on an acquisition spree. Its portfolio today includes a wide range of well-known brands, including Alan’s bugles, Sosyo, Campa and Maliban biscuits. Storyboard18 takes a closer look at Reliance Consumer’s brand portfolio.