How it Works – Page 231

Dunzo owes its advertising agency Rs 1 crore

The platform's closure signals the formal end of Dunzo's business, which has already been operating at a bare minimum over the past year to 18 months.

Ad agency, Cupshup, has sent a legal notice to Dunzo. The startup has also received legal notices from Google India, Nilenso, Clover Ventures, Facebook India Online Services Private Limited (FBI), Koo and Glance for outstanding payments, reported Moneycontrol.

ICC World Cup 2023 sponsorship likely to witness an uptick

Like IPL, the digital viewership is also expected to go up given the official broadcast partner Disney Star will be streaming matches free on over-the-top (OTT) streaming platform Disney+Hotstar. (Image courtesy: Moneycontrol)

Sports marketing executives expect an increase of 25-30 percent in sponsorship initiatives during the ICC Men’s World Cup 2023 over the last tournament that was hosted in England in 2019.

Tata Motors Q1 results: Net profit at Rs 3,202 crore, revenue rises 42%

Tata Motors Q3 FY 25 revenue increased to Rs 113,575 crore in Q3 FY25

Tata Motors Ltd reported a consolidated net profit of Rs 3,203 crore for the quarter ended June beating estimates, as against a net loss of Rs 5,007 crore a year ago.

Bilateral cricket rights: Transparency in focus as BCCI gets ready to float tender

BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason. (Image source: from left to right - Moneycontrol and Yogendra Singh)

The industry is waiting to see if the cricket board decides to call for an e-auction or opts for a closed bid.

3-tier grievance redressal mechanism lives up to expectations; 90% complaints settled at level one

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT experts say majority of user complaints get promptly and satisfactorily resolved at the initial stages of the grievance mechanism itself. In the past year, only one complaint had to escalate to level 3.

OTT platform content regulation: Exploring self-regulatory guidelines and grievance redressal mechanism

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

Users on OTT can make informed decisions on the content they watch but there are other alternatives too that they can explore.

Transparency check: Eros International Media’s accounts to undergo inspection

If a reply along with a stay vacation application is filed, WTM (whole-time member) will fix a date within a week from date of filing the reply by appellants. (Representative Image: Agence Olloweb via Unsplash)

SEBI found out that that Eros International Media had inflated its financial records and moved funds under the guise of content advances.

Netflix password sharing: Subscribers not willing to pay additional fee to share account

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

According to YouGov Surveys, half of urban Indians (51 percent) are willing to pay an extra fee lesser than an actual subscription fee to share their account with family or friends.

AI regulations: Tech industry opposes more laws, statutory body?

It was reported that TRAI had also recommended that its previous body Data Digitisation and Monetisation Council (DDMC) be named AIDAI. Previously, the mandate of the body was to look into and study the use and impact of upcoming technologies such as AI and its impact on data ethics. (Representative Image: Mitchell Luo via Unsplash)

The industry argues that this could gravely affect the AI ecosystem in India which is at an evolving stage.

Twitter CEO talks about the platform’s new ‘X’ factor

The CEO, Linda Yaccarino revealed that ‘X’ has been taking shape over the past eight months through rapid feature launches. However, she assured that this transformation is just the beginning, and there are no limits to what ‘X’ can achieve. (Image source: News18)

Twitter CEO Linda Yaccarino shared her vision for ‘X,’ the platform’s rebranded future under Elon Musk, centered on unlimited interactivity and global connectivity powered by AI.