How it Works – Page 230

Unravelling the packaged food marketing space with ITC Foods

Shuvadip Banerjee, CDMO, ITC Ltd

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Foods, on the festival season, why it did not advertise in the World Cup, genAI and more.

Diwali trends: 137 percent rise in dietician consultancy services and 42 percent increase in sales of fitness equipment

This festive season recorded a 40 percent increase in dining out experiences. (Image by Louis Hansel via Unsplash)

Diwali also became the festival of flights with a 2x increase in spends on flight tickets and a 35 percent increase in spend on holiday accommodations.

66 percent brands report creator-led content delivers more ROI over traditional ads: Ogilvy

The importance of influencing a better tomorrow will continue to impact influencer content too. (Representative Image: Sticker Mule via Unsplash)

Gen Z are Christmas shopping on TikTok for the first time and influencers are witnessing revenue opportunities through livestreaming over traditional subscription models, states Ogilvy’s Red Paper.

Festive trend: 49 percent surge in online sales, 35 percent rise in traffic, 22 percent increase in conversion rates

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

73 percent of Indian shoppers answered that they typically shop online around Black Friday and 92 percent answered they sometimes purchase from online stores that they usually don’t purchase from on Black Friday.

69 percent Gen Zers think dating standards need refreshing to fit a more modern and diverse society

The new warnings are classified into three categories: authenticity, respectfulness, and inclusiveness. (Image by Mika Baumeister via Unsplash)

71 percent of Gen Zs across India said it’s very important that they’re aligned on values with the person they’re dating

Mercedes and Audi dispatch record units this festive season

The growth is further supported by better road infrastructure pan India, cities are being linked by expressways which coupled with high aspirations is driving demand from tier 2's and beyond.(Representative Image: Ruffa Jane Reyes via Unsplash)

The Indian luxury car market was valued at $1.06 billion in 2021 and is expected to reach over $1.54 billion by 2027, registering a CAGR of more than 6.4 percent during the forecast period 2022-2027.

Cleanfluencers: Unilever’s ‘soap’ opera on TikTok capitalises on #CleanTok trend

In a joint statement, Puris’s lawyers Marjorie Mesidor and Monica Hincken said that she faced swift retaliation for complaining about discrimination despite being "enormously successful" at her job. (Representative Image: Solen Feyissa via Unsplash)

The five-episode mini-series, featuring Unilever cleaning and laundry brands, has been created to engage with the huge and fast-growing audience on #CleanTok, the platform’s most popular community.

Elon Musk wonders if OpenAI doing something ‘dangerous to humanity’ could be reason for Sam Altman’s sacking

Musk has argued that OpenAI, now closely aligned with Microsoft Corp. and worth billions, strayed from its founding commitment to operate in the public interest.

Elon Musk has stoked fears that OpenAI doing something ‘potentially dangerous to humanity’ was the reason for Sam Altman’s surprise ouster from the artificial intelligence startup.

Foreign film production increased to 40 percent of the expenses: Anurag Thakur

The Minister also touched upon several measures taken by the Government of India in the recent past to augment the media and entertainment sector in India.

Anurag Thakur said that there was a need for a higher incentive to attract medium and big budget international projects to the country.

Microsoft’s Satya Nadella “plays 4D chess” says Unacademy’s Gaurav Munjal reacting to OpenAI-Sam Altman saga

The findings have sparked further conversation around the psychological effects of AI chatbots, particularly those designed with an emphasis on virtual companionship.

Microsoft is OpenAI’s biggest investor, betting over $13 billion dollars so far on the ChatGPT developer.