Category: How it Works

Simply Speaking: The T20-fication of content; TikTok and the fame to flame story

TikTok’s rise is meteoric. Yes, it’s creating a new generation of celebrities – many of whom are younger than the YouTubers who came before them. But the rise of TikTok has wider ramifications, arising from the fact that it was made by, and is still owned by, a Chinese company. (Representational image by Alice Donovan Rouse via Unsplash)

The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players.

“Please help me out and give justice to me,” says Byju’s employee in a tearful video

Khemka, an academic specialist revealed she is the sole breadwinner of the house and she would be driven to commit suicide if Byjus does not release all her dues. (Image sourced from Moneycontrol)

Akansha Khemka, an academic specialist said that she is the sole breadwinner of the house and would be driven to die by suicide if Byjus does not release all her dues.

Food and beverages’ leads ad volumes on TV in H1 2023: TAM

Toilet soaps took the lead among the categories during H1, 2023. The top 10 categories collectively contributed to 31 percent of ad volumes in the period. (Representative Image: Nature Zen via Unsplash)

While January-June 2023 and the same period last year only saw a minor 3 percent rise in ad volumes over the first half of 2021, individual categories showed strong growth.

Cinematograph (Amendment) Bill, 2023: What you need to know

The bill prohibits carrying out or abetting the unauthorised recording and unauthorised exhibition of films. Certain exemptions under the Copyright Act, 1957 will also apply to these offences. The 1957 Act allows limited use of copyrighted content without owner’s authorisation in specified cases such as private or personal use, reporting of current affairs, or review or critique of that work. (Representational image from Unsplash)

The Bill, which was passed by the Rajya Sabha on Thursday, is focused on fighting piracy. However, it also includes other changes.

The power of customer retention: Shifting focus from acquisition to retention

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

Building strong connections with customers takes time. When we spend time understanding users’ needs, preferences, and pain points, we can customize our products, services, and communications to demonstrate that we truly comprehend them.

Catch you on the ‘flip’ side; The increasing popularity of foldable smartphones

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

In less than five years, foldable smartphones have gone from gizmos purchased by wealthy gadget freaks to stable everyday use devices.

Meta to continue to invest in AI, metaverse; registers $31.5 billion as ad revenue in Q2

Daily Active Users (DAUs) were 2.06 billion on average for June 2023, an increase of 5 percent year-over-year. On the other, the monthly active users (MAUs) were 3.03 billion as of June 30, 2023, an increase of 3 percent year-over-year. (Representative Image: Dima Solomin via Unsplash)

According to Meta, in the second quarter of 2023, ad impressions delivered across Meta’s family of Apps increased by 34 percent year-over-year and the average price per ad decreased by 16 percent year-over-year.

Explained: What is a data clean room?

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

In the most basic sense, all web browsers and big tech companies such as Google, Microsoft, Meta and Amazon and advertisers share data obtained from customers with each other via safe spaces known as data clean rooms.