How it Works – Page 236

KRAFTON mobile, sales pick up 26 percent QoQ and 9 percent YoY

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

In India, hosting large-scale Esports competitions and providing localized content helped sales and traffic return to the previous levels while the game has further solidified its position as the most popular game in the Indian market with the steady inflow of new users.

Nykaa Q2 Results: Net profit rises 50 percent led by beauty and personal care business, revenue up 22 percent

Nykaa opened 19 new stores in Q4 FY25

The company reported a net profit of ₹7.8 crore for the quarter under review, a 50 percent rise from the year-ago period. Nykaa reported a net profit of ₹5.42 crore in the June quarter.

22 percent spike in ad volumes per match compared to ICC World Cup 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

As per TAM, Vini Product, Mahindra & Mahindra, FX Mart, Coca Cola India and Hindustan Unilever were top advertisers in the first month of World Cup this year.

Meta to restrict political advertisers from using Gen AI ad tools

The decision comes a month after Meta announced that it was expanding the access of the advertisers to AI-powered advertising tools.

Q2 sees surge in adex and subscription revenue as Indian TV defies threats

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Experts predict an 18-22 percent growth in ad spends and a potential 20 percent jump in subscription revenue.

You’ve tasted ‘desh ka namakh’, now taste ‘Bharat Atta’: Find out more

The 'Bharat Atta' will be available through 700 mobile vans and 2,000 government-run outlets. (Image source: Moneycontrol)

The government has also decreased the per kilogram price of Bharat Atta from Rs. 29.5 to Rs. 27.5 to fight inflation.

Consumer groups object to TRAI’s proposed changes for consumer organisation registration

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

According to TRAI, the proposed amendment would enable the authority to register capable consumer organisations having wider reach.

Sabre GDS to distribute Air India’s domestic flight content to Indian travel agencies  

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Earlier this year, the two companies signed a new distribution deal that provided travel buyers globally with access to Air India content through Sabre’s travel marketplace.

MIB’s Anurag Thakur: Years worth of effort that goes into making a film is laid waste by piracy

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

I&B ministry has established an institutional mechanism of Nodal Officers to receive complaints against piracy and direct intermediaries to take down pirated content on digital platforms.

Rashmika Mandanna deepfake viral video: Union Minister Rajeev Chandrasekhar reacts, says ‘dangerous, damaging’

During the COVID-19 pandemic, companies like Airbnb showed how it should be done; they managed layoffs with open letters, clear communication, and ongoing support for affected employees, retaining brand goodwill despite harsh realities. In contrast, WeWork’s disastrous IPO attempt stands as a warning: defensive, inconsistent communication only magnified stakeholder distrust.

As ‘deepfake’ video menace increases, Union Minister Rajeev Chandrasekhar said platforms need to tackle the problem of deepfakes, calls them dangerous and damaging form of misinformation.