Category: Gaming

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.

Digital content enabler UniPin joins as Krafton’s distribution partner

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

UniPin will empower BGMI players to conveniently top up their in-game currency UC (Unknown Cash) and enhance the overall gaming experience.

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Microsoft-backed LinkedIn to introduce gaming on the platform

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

LinkedIn’s annual advertising revenue increased to nearly $4 billion in 2023. The introduction of gaming experiences is to help the platform boost engagement and excitement.

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IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.

43 percent of real-money gamers from non-metros: Meta report

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

The study also highlighted reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

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Krafton signs MoU with the Govt of Gujarat and TransStadia Technologies

More recently, KRAFTON India also hosted BMPS 2023 (BATTLEGROUNDS MOBILE INDIA PRO SERIES) in Ahmedabad, a collaborative effort by KRAFTON and the city of Ahmedabad to foster the growing gaming ecosystem. (Image source: Unsplash)

This collaboration is set to stimulate the technology, gaming, and esports ecosystem in Gujarat.

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Nishchay Malhan aka Triggered Insaan receives Best Creator In Gaming Category award from PM Modi

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. There are a total of 200 nominees vying for the inaugural award. (Images sourced via LinkedIn and X)

Malhan shared that an award in the gaming category is a big recognition, positively welcomed as gaming is finally receiving the spotlight it deserves.