Modi’s Gen Z masterstroke: PM creates social media buzz with gamers days before Lok Sabha polls

The Federation of Indian Chambers of Commerce and Industry (FICCI) and the Confederation of Indian Industry (CII), representing industry bodies, will collaborate with the government in setting up the proposed Institute of Immersive Creators (IIIC).

Prime Minister Narendra Modi’s engagements with top creators and gamers has fuelled social media frenzy and highlighted his strategies to connect with Gen Z voters ahead of elections.

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PM Narendra Modi meets India’s top gamers

The Prime Minister even tried his hand at a few games including mobile games, PC, console games and VR.

The PM met a total of 7 gamers/gaming creators including Animesh Agrawal, Naman Mathur, Mithilesh Patankar, Payal Dhare, Tirth Mehta, Ganesh Gangadhar, and Anshu Bisht.

Gaming industry to almost double to $6 billion by 2028: Report

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

The report highlights a rising demand for content that resonates with local tastes and narratives, driving the Indian language translation market to a substantial valuation of nearly $500 million.

Offshore betting firms dodge MIB, target cricket fans through OOH and discrete channels

The Indian Premier League (IPL) season is a goldmine for these companies, with cricket betting likely to spike dramatically from now to the end of the T20 World Cup 2024 in June

Despite efforts by the Ministry of Information and Broadcasting (MIB) to curb their advertising initiatives, these companies – 1XBet, DafaBet, Parimatch, Betway, and others – are focusing on digital and out-of-home platforms to bypass restrictions.

Government initiates creation of independent regulator for e-gaming services in India

Game downloads in India soared from 5.65 billion to 9.5 billion in four years. (Representative Image: Alex Haney via Unsplash)

National Law University Delhi, in collaboration with the E-Gaming Federation, is engaging with industry stakeholders to prepare their recommendations that is expected to be submitted to MeitY post the Lok Sabha elections.

WinZO collaborates with Carry Minati for Bharat Tech Triumph initiative

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

WinZO had launched the ‘Bharat Tech Triumph’ initiative to enhance the global export of culturally relevant games and related technology originated in Bharat.

MIB advisory urges celebs and influencers to abstain from promoting offshore online betting and gambling on social media

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

Failure to comply may lead to proceedings under the provisions of Consumer Protection Act, 2019, removal/disabling of social media posts/accounts where such promotional content/advertisements/endorsements are being published, and penal action under the applicable statutes.