Digital – Page 42 – storyboard18

ED raids premises of sellers using Amazon, Flipkart platforms

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The searches are being conducted in connection with the Enforcement Directorate (ED)’s probe into allegations of violation of foreign investment rules.

MoHFW infringing powers of MIB, OTT platforms oppose non-skippable anti-tobacco ads

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

Stakeholders have also expressed concern over the heavy compliance burden on OTT platforms. To meet the amendment’s requirements, platforms would need to edit extensive amounts of content.

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.

ThinkROI wins Mr.DIY digital mandate

The partnership between ThinkROI and Mr.DIY aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.

The digital agency ThinkROI will help scale the Mr.DIY brand, with an improved presence, a greater recall value, and higher favourability from the Indian audiences.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

Gladiator Esports acquires Bengaluru based Gods Reign

The newly assembled team, which had a combined prize pool earnings of approximately INR 2.5 crores ($276,703) in FY23.

This consolidation aims to streamline operations, strengthen brand identity, and leverage the combined resources of both entities.

MIB asks Wikipedia why it should not be treated as a publisher

The Delhi HC said that Wikipedia’s disclaimer that its content is based on secondary sources could not absolve it from the responsibility for what the users write on its pages. (Image: steve-johnson via Unsplash)

Wikipedia has always argued that as an intermediary, it has no editorial control over the content.