From MrBeast to Khaby Lame: how international influencers are taking to India

While MrBeast is in India to launch his chocolate brand, Feastables, Logan Paul (front) and KSI (right behind him) are in the country to promote their hydration drink brand, Prime, (Image sourced from @loganpaul via Instagram)

India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.

US election, Donald Trump fuel crypto ad boom in India; players up spends by 15%

Once Donald Trump begins implementing crypto regulations, many countries including India might follow suit, though the frameworks will require time, say experts.

US election results have ignited a trading frenzy in India with platforms recording the highest hourly volume this quarter. Experts point out ad spending to grow nearly 100% in the coming months.

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TRAI extends deadline for comments on Network Authorisations consultation paper

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

Telecom Regulatory Authority of India (TRAI) released a Consultation Paper on the Terms and Conditions of Network Authorisations to be Granted Under the Telecommunications Act, 2023 on October 22, 2024.

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Rural India embraces digital media; 47% adopt hybrid model: Report

Traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences, the report noted (Photo: Unsplash)

According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.

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NBDA to keep its stance regarding ‘fake news’ infront of Parliament panel

NBDA had pointed out that the consultation paper’s assumptions about broadcasting’s classification within telecommunications appear both unfounded and counterproductive

An official statement said the Standing Committee on Communications and Information Technology will meet on November 21 on the subject of “Review of mechanisms to curb fake news.”