Category: Digital

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.

Amul, Mondelez debut on Prasar Bharati’s OTT platform WAVES

Most original content and live streaming feature 20-second and 30-second trailers and promos for available shows. Some of the featured show promos on the platform include Battle of Bands, Yatra, and Rangoli.

For Advertising-Based Video on Demand (AVOD) and Transactional Video on Demand (TVOD) programs, the revenue-sharing model remains 65:35 for which broadcasters and content providers are praising the pubcaster.

India set to launch indigenous AI model with affordable, secure computing facility

India's AI model will prioritize ethical AI practices, with a focus on inclusivity, fairness and the elimination of biases.

With an estimated timeline of 6–10 months for foundational model completion, the initiative is poised to revolutionize the way AI is developed and deployed in India, contributing to both industrial and societal advancements.

SEBI clamps down on finfluencers: Here’s how to pick the right financial advisor for you

As per the regulatory order, the firm has been given 45 days to pay the fine. (Image Source: iPleaders)

Picking a financial advisor is not an easy task. An advisor’s true worth is realised only after a few years, depending on how your investments have weathered the market volatility and whether your financial goals are achieved.

Apple’s Tim Cook eyes India’s booming market; CFO Kevan Parekh cites Zomato as an example of enterprise demand

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

With record-breaking sales and a surge in enterprise demand, Apple doubles down on its commitment to India’s growing tech landscape.

Q-Commerce DSPs to dent big tech’s ad revenue in India

Currently, brands allocate approximately 20% of their total revenue to Q-commerce platforms, with some D2C brands dedicating 50–60% of their overall ad budgets to these platforms.

Q-commerce apps like Swiggy Instamart and Zepto are already moving toward building their own Demand-Side Platforms (DSPs). Q-comm ad revenues are expected to surge.

Meta’s AI ambitions soar; Mark Zuckerberg frames 2025 as a pivotal year for AI

The new product enhancements—currently set for global testing with select advertisers—bring a fresh wave of AI-driven optimization to Meta's Ads Manager, promising smarter and more efficient campaign management.

Meta also plans to reduce its workforce by 5%, a move that could affect approximately 3,600 employees, as per reports.