Category: Digital

Brand sponsorships to soar by 20% as sports franchises enter esports arena

According to industry experts, male players in top-tier esports organizations earn between Rs 2-3 lakhs per month, while their female counterparts are paid a mere Rs 30,000-40,000.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

DPDP Rules: IT Minister Ashwini Vaishnaw to meet industry stakeholders on January 14

Highlighting the sector's growth, Vaishnaw noted that the media and entertainment (M&E) industry expanded by over 8% in 2023, with 70% of this growth attributed to new media.

Minister Ashwini Vaishnaw to lead consultation on key provisions, including data transfer restrictions and children’s privacy, ahead of February feedback deadline.

In the race for influence, are talent agencies losing their grip on influencers?

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts. (Image: ali-abdul-rahman via Unsplash)

With rising competition, commissions and opaque contracts, some influencers are taking matters into their own hands — dismantling the power of talent managers in the process.

Breaking: MIB’s WAVES postponed, likely to be held in Mumbai

WAVES which focuses on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films is likely to be moved to Mumbai.

WAVES, which focuses on four key pillars – Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films, is likely to be moved to Mumbai.