Brand Marketing – Page 47

The silent majority: Why brands need to embrace elderly consumers

A study ASCI conducted with Kantar and Unstereotype Alliance revealed that less than 4% of ads feature older people. (Image via Unsplash)

Senior citizens are rarely seen in dynamic roles and they continue to fill obligatory spaces as hackneyed stereotypes, brand strategists say.

GoM recommends 35% GST on tobacco, aerated drinks: Sources

Indian Sellers Collective has identified five immediate fall-outs which will hurt the business environment.

The Group of Ministers (GoM) set up by the GST Council has proposed rate changes for 148 items, including tobacco and aerated drinks, sources told CNBC-TV18.

Hindustan Unilever pays Rs 192.55 crore in tax demand dispute

HUL's revenue from the operation has jumped to Rs 15,195 crore in Q3 FY25

HUL settled 20% of a total outstanding demand of Rs 962.75 crore in the tax dispute issue linked to the acquisition of intellectual property rights for India HFD from entities within the GSK Group.

Nazara announces five investments totalling Rs 196 crores

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, which focuses on indoor soft play centers for children, for Rs 43.7 crores.

OpenAI eyes advertising as new revenue stream amidst rapid growth

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

The company’s revenue has soared to $4 billion annually, driven by the success of ChatGPT, which now boasts over 250 million weekly active users.

FSSAI classifies packaged drinking water as ‘High-Risk’ category; imposes new inspection norms

FSSAI stated that in light of the removal of the BIS certification mandate for certain products, it has decided to treat packaged drinking water and mineral water under the "High Risk Food Categories."

Under the new guidelines, FSSAI emphasized that manufacturers or processors of food items that no longer need BIS certification must also undergo inspections before obtaining a license or registration.

India’s EV two-wheeler market crosses 1 million mark in 2024

In a restructuring exercise, Ola mentioned that it will be automating its customer relations operations.

Festive sales and deep discounts accelerate the electric mobility revoution.

Tata Consumer Products re-appoints Wavemaker as its media agency

ITC'S FMCG-others segment revenue increased to 4 percent year-on-year to Rs 5,418 crore

The agency was awarded the account in a multi-agency pitch. This partnership will cover the strategic planning and execution of Tata Consumer Products’ media mandate in India, for the upcoming financial year.

JSW Group gears up to launch its own EV brand

JSW is planning to build a dedicated car plant in Aurangabad, Maharashtra, focused on the production of electric vehicles.

Months after partnering with SAIC Motor to manufacture Morris Garages’ EVs in India, JSW Group plans to launch its own electric vehicle brand, signalling a strategic push into India’s burgeoning EV sector.

BSNL partners with Skypro to offer next-gen IPTV service across India

The collaboration aims to redefine digital entertainment for millions, offering an integrated solution combining high-speed broadband with IPTV services.

The collaboration aims to transform TV and Internet experience for millions of consumers.