Category: Brand Marketing

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.

Maha Kumbh 2025: Ashwini Vaishnaw launches Mahakumbh songs produced by AIR & Doordarshan

'Mahakumbh Hai' was sung by the music composer and singer Kailash Kher, the lyrics were penned by writer Aalok Shrivastav, and the music composed and arranged by Kshitij Tarey.

‘Mahakumbh Hai’ and Akashvani’s composition is a tribute to India’s rich cultural heritage, and the significance and grandeur of the Mahakumbh Mela.

India logs 9.2 bn kilometers with Uber in 2024: Report

Additionally, the policy includes coverage for outpatient department (OPD) and medical expenses in the event of an accident.

India’s ride-hailing patterns reached new heights last year, with Kochi riders receiving the highest average driver ratings. Meanwhile, Mumbai led the way in late-night trips, and the iconic Taj Mahal stood out as the top Uber Intercity tourist destination.