Brand Marketing – Page 36

Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.

Coca-Cola goes local with bold hindi label to celebrate India’s rich culture

The iconic Coca-Cola label is now in Hindi, with the brand name written in the Devanagari script.

This special edition packaging is part of Coca-Cola’s new approach to resonate even more deeply with consumers, making the brand more personal and local.

Apple’s Tim Cook eyes India’s booming market; CFO Kevan Parekh cites Zomato as an example of enterprise demand

Apple's first store opening in Mumbai is a harbinger of a retail revolution waiting to happen in India. Unlimited by ambition, the brand experience leaves no stone unturned in its flawless execution of the highest global standards. (Image via Twitter - @tim_cook)

With record-breaking sales and a surge in enterprise demand, Apple doubles down on its commitment to India’s growing tech landscape.

Good Glamm Group announces board restructuring amid fundraise

The restructuring initiative coincides with the company’s ongoing fundraising efforts, designed to support its next phase of growth and expansion.

Good Glamm Group expressed its gratitude toward three of its current Board members, Vishal Gupta, Anand Daniel and Gaurav Kothari, for their invaluable contributions to the company.

Maruti Suzuki’s Q3 ad spend goes up, driven by new car model launches

Maruti Suzuki unveiled its first electric SUV, the Vitara at the Bharat Mobility Global Expo 2025

Maruti Suzuki unveiled its first electric SUV, the Vitara at the Bharat Mobility Global Expo 2025. The production of EVitara will begin soon

HUL aims to achieve premium portfolio shift in Beauty & Wellbeing with Minimalist acquisition

HUL will also make a primary infusion of Rs 45 crore and plans to acquire the remaining 9.5% shareholding of Uprising Science in the coming two years.

HUL acquired a 90.5 percent stake in Uprising Science Pvt Ltd — the firm behind Minimalist for Rs 2,955 crore through secondary buyouts and primary infusion

Govt directs airlines to cap airfares to Prayagraj for Maha Kumbh

Ticket prices for flights from cities like Mumbai and Ahmedabad remain high, ranging from Rs 40,000 to Rs 50,000 and Rs 31,000 to Rs 70,000, respectively. (Image source: Moneycontrol)

Air India has announced plans to increase its capacity to Prayagraj while IndiGo has reduced airfares by 30-50% across all routes to and from Prayagraj.

HUL seeks CCI nod for acquisition of Minimalist

HUL will also make a primary infusion of Rs 45 crore and plans to acquire the remaining 9.5% shareholding of Uprising Science in the coming two years.

The acquisition, valued at Rs 2,670 crore based on a pre-money enterprise valuation of Rs 2,955 crore, was confirmed by HUL after executing a share purchase and subscription agreement with Uprising Science.

What India’s booming travel and tourism industry expects from Union Budget 2025

With technology becoming a key enabler for the industry, stakeholders are pitching for more investments into digital infrastructure, which is likely to smoothen the journey. (Image Source: Unsplash)

Tourism accounts for 5% of the India’s economy. However, starting a business in this sector faces several challenges. The industry hopes that the 2025 Union Budget would focus on simplifying processes, reducing regulatory barriers, and fostering an investment-friendly environment.