Brand Marketing – Page 36

Bata India expands accessibility; partners with qcomm app Zepto

The partnership with Zepto represents a significant step toward enhancing customer accessibility to quality footwear

With launch in Delhi-NCR, Bata now plans to expand to major metropolitan cities across India, offering a broader assortment of products.

Ola Consumer jumps into qcomm bandwagon; expands Ola Food, launches ‘Dash’ in Bengaluru

Ola Consumer unveiled Dash, a 10 minutes food delivery initiative.

With the expansion, Ola Food will now be available across 100 cities.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Shark Tank’s Azhar Iqubal backed qcom app Zing launched in Gurugram

Zing claims to distinguish itself through a combination of hyper-local kitchens, an optimized menu, and advanced technology.

Currently operational in select sectors of Gurugram, Zing plans to extend its services to other cities soon.

PepsiCo India recognizes women in agri sector; unveils RevolutioNari Conference and Awards

An external jury comprising of sector experts headed by Prof. Ramesh Chand, Member, NITI Aayog, reviewed the submissions under five categories

Ten women farmers from across India, were recognized for setting inspirational examples of women who are leading and inspiring many others towards more meaningful contribution to the sector.

Country Delight enters into quick delivery space, promises 10-15 minute deliveries in Gurugram: Report

Gurugram-Based Country Delight Ventures into Instant Delivery Market

Founded in 2013 by Chakradhar Gade and Nitin Kaushal, Country Delight is present in 25 cities in India- Delhi-NCR, Bengaluru, Chandigarh, Chennai, Mumbai, Pune, Hyderabad, Jaipur, Kolkata, Nashik, etc

Ladakh, UP, and Bihar lead ecommerce growth: Meesho

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

In FY 2023-24, the company became the first horizontal e-commerce platform to generate operating cash flow of Rs 232 crores for the full year

Maha Kumbh 2025: Brands targeted at Bharat want a piece of Maha Kumbh

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Marketers are gearing up to make a big impact at the Maha Kumbh 2025, starting next month, by targeting millions of pilgrims and boosting brand visibility