Shalu Sabharwal, Chief Sales Officer at PVR INOX, to helm the restructured organisation and lead its transformation. The company is also putting a greater emphasis on both online and offline media platforms to ensure maximum visibility for its brand and clients.
Category: Brand Marketing
Dabur forays into kids’ toothpaste category; launches ‘Dabur Herb’l Kids Toothpaste’
The newly launched product is available in two variants, that is IRON MAN and ELSA from FROZEN.
Auto, telecom, retail, and e-commerce lead India’s CY24 IPO boom: Report
Automobiles emerged as a standout performer, with its contribution rising sharply from 4.1% in CY23 to 20.2% in CY24. Telecom also increased its share from 0.1% in CY23 to 12.8% in CY24, while e-commerce climbed from 1.6% to 8.2%.
We will continue to acquire because this is a proven model for us: Marico MD Saugata Gupta
Saugata Gupta MD and CEO of Marico, says that Marico is looking for acquisition in spaces where they believe there’s huge opportunity. “It has to be differentiated. For us, the quality of founders make a huge difference. Because we invest also in the founders, their ability to grow the organisation and grow it in an organic and sustainable way. Again, we also want them to leave a legacy rather than just making quick money.”
Swiggy Instamart partners with Netflix; launches Squid Game merchandise and ‘Instamaut’ vending machine
The vending machine takes the shape of the Young-Hee doll from the series, with the action for fans beginning with a tap on the screen—participants enter their name and prepare to dive into the excitement.
Maruti Suzuki to showcase e VITARA at Bharat Mobility Global Expo 2025
The e VITARA is a global model manufactured in India for the world, recently unveiled by Suzuki Motor Corporation at Milan, Italy.
Marico wins long-running excise duty dispute in Supreme Court
The CCE had initially sought to classify the coconut oil under the category of hair oil, which would have subjected Marico to an excise duty of Rs 66.77 crore.
AI-generated audio series expanded content library by 36X: Pocket FM
This led to massive financial success, with over seven audio series surpassing $10 million in revenue – a 600 percent increase from 2023, stated Pocket FM Playback 2024.
AI talent boom in 2025: Prompt engineering and ethical AI governance in high demand, says report
With the rise of predictive and Immersive marketing, AI tools will analyse customer sentiment and facial cues in real time, tailoring marketing messages to resonate with target audiences at a deeper emotional level.
Velocity allocates Rs 200 crore fund to support restaurants, cloud kitchens in 2025
Velocity will be offering cash-flow financing to cloud kitchens and restaurants so that they can effectively manage capital expenditure, working capital, open new outlets, purchase equipments, and launch sub-brands.