Category: Advertising

CCPA issues 325 notices for violation of consumer rights, misleading ads; imposes penalties of Rs 1.19 crore

The CCPA has issued 49 notices and imposed a total penalty of Rs 77.60 lakhs on 24 coaching centres

The CCPA plays a crucial role in preventing consumer harm caused by unfair trade practices and misleading advertisements. Since its formation, the CCPA has issued 325 notices for violations, levying penalties totaling Rs. 1.19 crore.

Between creativity and compliance: How influencers circumvent ad rules

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Ghost job listings in advertising: A fad or phenomenon?

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

Is that job for real? The phrase has taken on new meaning. Storyboard18 reached out to creative heads and ad experts to understand the phenomenon of ‘ghost job listing’, its implications on the ad sector, how to evade this trap and a lot more.

Shreyas Media wins advertising rights for Maha Kumbh mela 2025: Report

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

According to the official website of Maha Kumbh 2025, Prayagraj Mela Authority has selected a group of vendors to manage the advertisement rights, which includes Crayon Advertising Ltd and Vritti Solution

Big Brands Gone Latent for Samay Raina’s YouTube show?

The controversy erupted after Ranveer Allahbadia, also known as BeerBiceps, made inappropriate remarks to a contestant on the show.

With each episode surpassing an average of 20 million views, big and traditional brands are still shying away from sponsoring/associating with Samay Raina’s- ‘India’s Got Latent’ show over ‘brand safety’ concerns.